I authored The Library Marketing Toolkit (Facet Publishing, 2012).
This features 27 case studies from fantastic contributors around the world, including organisations like the New York Public Library, the British Library, the National Archive, University of Cambridge, and JISC, and individuals like David Lee King, Aaron Tay, Terry Kendrick and Rosemary Stamp. The Toolkit has topped Amazon's Library bestseller charts on both sides of the Atlantic.
I have also written various articles, provided a column for Library Journal, and contributed to others' books, including Bethan Ruddock's New Professionals Toolkit and Ben Bizzle's forthcoming Start a revolution: stop acting like a Library. Follow this link for a full list of publications.
Facet Publishing have kindly given me special dispensation to make four chapters of the book available via Open Access. These can be downloaded from the White Rose Research Online repository. Follow the links for Chapter 1: Essential Marketing Tools | Chapter 2: Strategic Marketing | Chapter 4: Marketing With Social Media | Chapter 6: Internal Marketing.
You can order a copy of the Toolkit from anywhere in the world via Facet Publishing. If Amazon is easier for you: