Marketing your library: online training for PiCS
Jan
23
to Jan 25

Marketing your library: online training for PiCS

I'm running one more set of dates for PiCS in 2017, aimed at Libraries in Australia.

The training will take place over two sessions, two days apart (the 12th and 14th of December), each lasting two hours. More details including booking can be found on PiCS' website.

This practical training covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

“Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA

”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University

“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne
— Feedback from previous online and face-to-face versions of this course
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Better Social Media for Libraries - workshop, London
Mar
2
10:00 AM10:00

Better Social Media for Libraries - workshop, London

I'm running a course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ.

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

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Better Social Media for Libraries - workshop, London
Jun
22
10:00 AM10:00

Better Social Media for Libraries - workshop, London

I'm running a course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ.

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

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Social Media: Next Steps - online training for PiCS [Australia time]
Aug
10
3:00 PM15:00

Social Media: Next Steps - online training for PiCS [Australia time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) August 10th. 3pm - 5pm AEST.

Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.

[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

Click to go to pics.com.au in a new window for more info and booking

Click to go to pics.com.au in a new window for more info and booking

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Social Media: Next Steps - online training for PiCS [New Zealand time]
Jul
25
9:00 AM09:00

Social Media: Next Steps - online training for PiCS [New Zealand time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) July 25th. 9am - 11am Auckland time.
  • Social Media Next Steps Part 2) August 1st. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape 
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

Click to go to pics.com.au for more info and booking

Click to go to pics.com.au for more info and booking

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*New Date Added* Digital Marketing and Online Tools: online training for PiCS [Australia time]
Jul
10
3:00 PM15:00

*New Date Added* Digital Marketing and Online Tools: online training for PiCS [Australia time]

This is part of the online training I'm doing with PiCS in 2017.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Digital Tools Part 1) July 10th. 3pm - 5pm AEST
  • Digital Tools Part 2) July 14th. 3pm - 5pm AEST

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand

“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire

”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London

“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using GoTo Training software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

Click to go to pics.com.au in a new window for further info and booking

Click to go to pics.com.au in a new window for further info and booking

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Strategic Marketing workshop for the Initiative Fortbildung
Jun
29
12:30 PM12:30

Strategic Marketing workshop for the Initiative Fortbildung

I am properly excited to be running a workshop for the excitingly named Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V.  in Berlin, about whom you can read more here.

It runs across a day and a half. The programme and more info can be found on this page.

 

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Digital Marketing and Online Tools: online training for PiCS [New Zealand time]
Jun
13
9:00 AM09:00

Digital Marketing and Online Tools: online training for PiCS [New Zealand time]

This is part of the second wave of online training I'm doing with PiCS in 2017. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the second set are on digital marketing and online tools.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Digital Tools Part 1) June 13th. 9am - 11am Auckland time.
  • Digital Tools Part 2) June 20th. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand

“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire

”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London

“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions. In this particular course it'll be all about trying out the tools and emerging technologies we discuss.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

Click to go to PiCS.com.au in a new window, for more details including booking info

Click to go to PiCS.com.au in a new window, for more details including booking info

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Digital Marketing Toolkit: full-day workshop for LIEM
Apr
28
9:30 AM09:30

Digital Marketing Toolkit: full-day workshop for LIEM

My annual workshop for Libraries and Information East Midlands is on a different theme this year - it's the digital marketing toolkit. Taking place on the Clifton Campus of Nottingham Trent University.

More info including booking can be found on the LIEM website here.

The pub in the picture (a famous Nottingham institution) is NOT involved in the training, sadly, but I couldn't find a CC0 picture of Nottingham Trent...

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Marketing your library: online training for PiCS [New Zealand time]
Apr
4
9:00 AM09:00

Marketing your library: online training for PiCS [New Zealand time]

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Marketing Part 1) April 4th. 9am - 11am Auckland time.
  • Marketing Part 2) April 11th. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

“Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA

”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University

“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

Click to go to PiCS.com.au in a new window, for more details including booking info

Click to go to PiCS.com.au in a new window, for more details including booking info

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Twitter and Blogging: Next Steps - online training for NEFLIN (in two parts)
Feb
13
3:00 PM15:00

Twitter and Blogging: Next Steps - online training for NEFLIN (in two parts)

Really pleased to be working with NEFLIN in Florida again in 2017. This is the first session - a two parter at 3pm UK time, on the 13th and 15th of Feb.

Covering Twitter and Blogging, aimed at those organisations already using those tools who are wanting to take the next steps in increasing engagement.

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Social Media and Digital Marketing workshop, London
Sep
2
9:30 AM09:30

Social Media and Digital Marketing workshop, London

Full-day workshop for UKeIG at Euston House, open to all.

Full details including booking will be available shortly, I'll post a link here once they're online.

Further information on what the day covers, plus feedback from previous Emerging Technologies workshops can be found on the relevant workshop page of this site.

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Presentation Skills workshop, London
Sep
1
10:00 AM10:00

Presentation Skills workshop, London

Full-day Making Your Message Stick workshop for UKeIG, open to all.

There's more info including timings, costs, and booking form, on the UKeIG website.

Further info on what we'll cover, plus feedback on previous presentation skills workshops can be viewed here, but here's a selection with some more details:

 

 

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Twitter and Blogging: Next Steps, London
Jun
17
9:30 AM09:30

Twitter and Blogging: Next Steps, London

A UKeIG workshop open to all. Booking info on the UKeIG website.

This is a course aimed at those already using Twitter and Blogs professionally. I wouldn't describe it as 'Advanced' as such, but certainly 'Improvers' level rather than those just starting out.

Aimed primarily at using these tools in an organisational context (although the advice would be applicable to using them purely as yourself too...), we'll be covering how to use these platforms more effectively (and strategically), how to sustain use over time, how to build an audience and a larger network, what to do with tumblr, how to analyse your own activity, and how to measure the impact of your social media use. It's about increasing the level of engagement your library gets online, in a meaningful way. Participants will also be invited to submit their own specific queries ahead of time so all of your specific issues can be covered!

 

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Life, Librarianship and Everything: talk at NLPN OPEN, Manchester
Jun
4
10:00 AM10:00

Life, Librarianship and Everything: talk at NLPN OPEN, Manchester

I am absolutely delighted to be giving a talk at the NLPN's conference at Madlab in Manchester. I really miss interacting with New Professionals (now it's a full five years since I could legitimately call myself one) and this talk is about things I wish I'd known earlier.

There's loads of other great talks happening too. NLPN are a great group, really looking forward to this whole thing.

More details of the event here from NLPN's own blog. Get your (FREE) ticket via Eventbrite, here.

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Digital Communications Toolkit, Dublin, for ANLTC
Apr
29
9:30 AM09:30

Digital Communications Toolkit, Dublin, for ANLTC

I'm very excited to be running a full-day digital comms workshop for the Academic and National Library Training Cooperative, in Dublin.

Full details including how to book are available on the ANLTC website - really excited about this! Booking closes April 8th so get in there quick...

You can also read some feedback from previous versions of this course. It's very hands-on, and very much about tools and technologies you can use (for free) right away, as soon as you get back to work after the training.

[Header image is CC-0.]

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