Keynote at the Stellenbosch University Library Symposium
Nov
15
9:30 AM09:30

Keynote at the Stellenbosch University Library Symposium

I am very honoured to be giving a keynote on UX Research and Implementation in Libraries, at the Stellenbosch University Library Symposium. The theme this year is User Experience, and I'll be talking about what UX is, how it works in practice, and how we use it at the University of York.

(As much as I'd LOVE to head back to South Africa, I haven't been able to make the travel work this time so am doing it remotely. One day I'll get back!)

 

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Better Social Media for Libraries - workshop, London
Oct
12
10:00 AM10:00

Better Social Media for Libraries - workshop, London

I'm repeating the very popular course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ.

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

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Presentation Skills for Information Professionals - workshop, London
Jun
22
10:00 AM10:00

Presentation Skills for Information Professionals - workshop, London

I'm running an updated version of my presentation skills course for UKeIG this year. It takes place at CILIP HQ.

We focus on creating amazing PowerPoint materials, but also talk about presenting itself, and using newer tools like Prezi and Kahoot. It's a very hands-on workshop, with plenty of time spent creating presentations, but it's NOT the kind of course where you have to stand up in front of the class and do a presentation!

Some quotes from previous versions of this course:

“I would definitely offer it to other colleagues as I feel the techniques covered are ones that could be practically incorporated into working practice i.e. they’re not just a gimmick to do once to show you’ve attended the workshop, but something that you can build in to your presentations to continue that search for best practice and therefore better experience for attendees – whether they’re students, staff, or members of the public.”

“Fantastic course, wonderful trainer. One of the best training sessions I have ever been on! Presentation and pace was perfect with plenty of time to try things out."

“I found this session very useful indeed and will be using all the tips to help improve my presentation skills. For me it was the perfect balance of information, activity, and experimentation. Hugely enjoyable, when are you coming back?”

“Ned is an expert and an engaging speaker. Very supportive atmosphere for learning. I’ve looked at Ned’s material online but it was great to have him explain it. Very, very relevant and a big help in my day-to-day work. Thank you Ned!”

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*extra date* Better Social Media for Libraries - workshop, London
Mar
15
10:00 AM10:00

*extra date* Better Social Media for Libraries - workshop, London

This is an extra date because the March 16th workshop filled up right away. This is a course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ. The booking info can be found here.

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

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Marketing your library: online training for PiCS
Jan
23
to Jan 25

Marketing your library: online training for PiCS

I'm running one more set of dates for PiCS in 2017, aimed at Libraries in Australia.

The training will take place over two sessions, two days apart (the 12th and 14th of December), each lasting two hours. More details including booking can be found on PiCS' website.

This practical training covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

“Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA

”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University

“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne
— Feedback from previous online and face-to-face versions of this course
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Social Media: Next Steps - online training for PiCS [Australia time]
Aug
10
3:00 PM15:00

Social Media: Next Steps - online training for PiCS [Australia time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) August 10th. 3pm - 5pm AEST.

Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.

[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

 Click to go to pics.com.au in a new window for more info and booking

Click to go to pics.com.au in a new window for more info and booking

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Social Media: Next Steps - online training for PiCS [New Zealand time]
Jul
25
9:00 AM09:00

Social Media: Next Steps - online training for PiCS [New Zealand time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) July 25th. 9am - 11am Auckland time.
  • Social Media Next Steps Part 2) August 1st. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape 
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

 Click to go to pics.com.au for more info and booking

Click to go to pics.com.au for more info and booking

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*New Date Added* Digital Marketing and Online Tools: online training for PiCS [Australia time]
Jul
10
3:00 PM15:00

*New Date Added* Digital Marketing and Online Tools: online training for PiCS [Australia time]

This is part of the online training I'm doing with PiCS in 2017.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Digital Tools Part 1) July 10th. 3pm - 5pm AEST
  • Digital Tools Part 2) July 14th. 3pm - 5pm AEST

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand

“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire

”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London

“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using GoTo Training software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

 Click to go to pics.com.au in a new window for further info and booking

Click to go to pics.com.au in a new window for further info and booking

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Strategic Marketing workshop for the Initiative Fortbildung
Jun
29
12:30 PM12:30

Strategic Marketing workshop for the Initiative Fortbildung

I am properly excited to be running a workshop for the excitingly named Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V.  in Berlin, about whom you can read more here.

It runs across a day and a half. The programme and more info can be found on this page.

 

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Digital Marketing and Online Tools: online training for PiCS [New Zealand time]
Jun
13
9:00 AM09:00

Digital Marketing and Online Tools: online training for PiCS [New Zealand time]

This is part of the second wave of online training I'm doing with PiCS in 2017. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the second set are on digital marketing and online tools.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Digital Tools Part 1) June 13th. 9am - 11am Auckland time.
  • Digital Tools Part 2) June 20th. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand

“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire

”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London

“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions. In this particular course it'll be all about trying out the tools and emerging technologies we discuss.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

 Click to go to PiCS.com.au in a new window, for more details including booking info

Click to go to PiCS.com.au in a new window, for more details including booking info

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Digital Marketing Toolkit: full-day workshop for LIEM
Apr
28
9:30 AM09:30

Digital Marketing Toolkit: full-day workshop for LIEM

My annual workshop for Libraries and Information East Midlands is on a different theme this year - it's the digital marketing toolkit. Taking place on the Clifton Campus of Nottingham Trent University.

More info including booking can be found on the LIEM website here.

The pub in the picture (a famous Nottingham institution) is NOT involved in the training, sadly, but I couldn't find a CC0 picture of Nottingham Trent...

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