While most of my work is with libraries across all sectors, occasionally I get to branch out. I always enjoy working with Museums and Galleries, and with Departments in Higher Education when I get the chance.
At the moment the social media landscape is more turbulent than I can remember, and Twitter (X) - previously the one tool which EVERYONE used to communicate with students and staff - is on the brink of implosion. For Academic Departments and Professional Services (such as Careers Departments, Student Services, Estates etc) there’s a need to change direction a bit and focus more attention on doing well, investigate whether TikTok is worth the time it takes, and seek Twitter alternatives.
With all this in mind I’m introducing a new half-day course, running both in person or online over Zoom / Teams: Better Social Media for Academic Departments and Professional Services.
All the details are in the link above but we cover practical advice on where to go from here, detailed info on making Insta work well, analytics and impact, and more. The emphasis is on making an informed choice on what to prioritise, analysing relevant examples, and learning in a supportive environment. If you’d like to organise a training session for staff at your University, send me an email!
