I'm not a consultant. I want to provide ideas and a framework for you to market your library service more successfully, so everything I do is based on interactive training.
The aim of the workshops is to break something very complicated into as simple a process as possible without losing the meaning or nuance. The training is tailored for your specific organisation and involves a lot hands-on work in small groups, and / or using PCs or laptops for aspects of the Social Media Training. If face-to-face training isn't possible due to location or costs, I have also designed and run online versions of all my workshops, which usually run for 3hrs 15 minutes.
I run two main types of workshop, which can be combined in different ways according to what you want to focus on.
1. Strategic Marketing
This day focuses on both the principles and actions of library marketing. Typically we'll cover the three main types of library communication, identifying key messages and simplifying them, segmenting your audience and tailoring your communications, the relationship between social media and other marketing tools, and then pulling it together into a strategic marketing plan. A campaign document will be provided to help plan a new path forward for marketing for your service.
2. Better Social Media for libraries
This workshop is aimed at those already using social media for their organisations. There's usually a focus on Twitter, Instagram and Blogs as they're often the most useful tools for libraries, but we can talk about other platforms too. The emphasis is on building an engaged network, finding inspiration on what to posts, making the most of the platforms and using analytics and statistics to inform better decision making.
I have also run introductory level workshops for those who have never used these tools before, or are very new to them. Just let me know the level at which you'd like the training to be pitched.
I have also adapted these workshops and run them online via Webinar software.