I'm not a consultant. i want to provide ideas and a framework for you to market your library service more successfully, so everything i do is based on interactive training.
The aim of the workshops, which usually last from 10am - 4:30pm but can be done in half-day versions, is to break something very complicated into as simple a process as possible without losing the meaning or nuance. The training is tailored for your specific organisation and involves a lot hands-on work in small groups, and / or using PCs or laptops for aspects of the Digital Marketing and Social Media Training. If face-to-face training isn't possible due to location or costs, I have also designed and run online versions of all my workshops, which usually run for 3hrs 15 minutes.
I run three types of workshop, all of which can be combined in different ways according to what you want to focus on.
1. Strategic Marketing
This day focuses on both the principles and actions of library marketing. Typically we'll cover the three main types of library communication, identifying key messages and simplifying them, segmenting your audience and tailoring your communications, the relationship between social media and other marketing tools, and then pulling it together into a strategic marketing plan. A campaign document will be provided to help plan a new path forward for marketing for your service.
2. Digital Marketing Toolkit
Normally in a PC-classroom (or Bring Your Own Device), this workshop exposes the delegates to a whole host of online tools all of which are a) relevant to marketing library services and b) free to use. There will be hands-on time with a lot of them and a chance to explore ideas for using all of them. Typically the full day would cover YouTube and marketing with video, Twitter video and Vine, using Microsoft Sway to curate and promote online materials, geo-location and mobile tools, publishing online, newsletters, and tumblr.
3. Social Media Marketing: Next Steps
This workshop is aimed at those already using social media for their organisations. There's usually a focus on Blogging and Twitter as they're often the most useful tools for libraries, but we can talk about other platforms such as Instagram too. The emphasis is on building an engaged network, finding inspiration on what to posts, making the most of the platforms and using analytics and statistics to inform better decision making.
I have also run introductory level workshops for those who have never used these tools before, or are very new to them. Just let me know the level at which you'd like the training to be pitched.
I have also adapted these workshops and run them online via Webinar software.