Upcoming talks and workshops
I'm really excited to be doing something completely different in May / June 2018. I'll be running an online course over 4 weeks for InfoPeople in the US, focusing on all aspects of marketing libraries from top to bottom. More details including booking here.
Really glad to be returning to Oxford for another session on Making Your Message Stick. Open to Bodleian staff.
I'm presenting with Michelle Blake at UXLibs IV, in Sheffield. We'll be talking about how to move UX from a novel new way of working to something truly embedded in the organisational culture.
The first of two workshops at Oxford University this year. This one is on Marketing principles and actions. Open to Bodleian staff.
I'm running an updated version of my presentation skills course for UKeIG this year. It takes place at CILIP HQ.
We focus on creating amazing PowerPoint materials, but also talk about presenting itself, and using newer tools like Prezi and Kahoot. It's a very hands-on workshop, with plenty of time spent creating presentations, but it's NOT the kind of course where you have to stand up in front of the class and do a presentation!
Some quotes from previous versions of this course:
“I would definitely offer it to other colleagues as I feel the techniques covered are ones that could be practically incorporated into working practice i.e. they’re not just a gimmick to do once to show you’ve attended the workshop, but something that you can build in to your presentations to continue that search for best practice and therefore better experience for attendees – whether they’re students, staff, or members of the public.”
“Fantastic course, wonderful trainer. One of the best training sessions I have ever been on! Presentation and pace was perfect with plenty of time to try things out."
“I found this session very useful indeed and will be using all the tips to help improve my presentation skills. For me it was the perfect balance of information, activity, and experimentation. Hugely enjoyable, when are you coming back?”
“Ned is an expert and an engaging speaker. Very supportive atmosphere for learning. I’ve looked at Ned’s material online but it was great to have him explain it. Very, very relevant and a big help in my day-to-day work. Thank you Ned!”
I'm running a 2 hour marketing workshop during the All Wales Health Information & Library Extension Services annual conference.
A full-day workshop for members of the Libraries and Information East Midlands group, also open to non-members. This takes place at De Montfort University (probably in the Kimberlin Library) - I'll put more info here once it's confirmed.
I'm repeating the very popular course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ.
Some quotes from previous versions of this course:
“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”
“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”
“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”
“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”
“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”
I'm excited to be back at ILI, doing a marketing principles and actions session, for the whole of day 1 the Library Innovation Conference. More details will be on their website soon.
It'll be at the Olympia in London.
I'm running a strategic marketing training session for members of the NOWAL group, at Edgehill University.
I'm running a full day training session for Leeds Teaching Hospitals NHS Trust, at Leeds Trinity University. I'll put a link and more details on here when I get them.
Very excited to be giving a now annual guest lecture to the Library Masters students at Sheffield University, on marketing libraries and library services.
This is an extra date because the March 16th workshop filled up right away. This is a course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ. The booking info can be found here.
Some quotes from previous versions of this course:
“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”
“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”
“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”
“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”
“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”
This is a two part marketing webinar delivered for the Northeast Florida Library Information Network; the sessions run two days apart, on the 13th and 15th. The focus is on running social media accounts for your library.
These will be at 10am Eastern time.
I'm running one more set of dates for PiCS in 2017, aimed at Libraries in Australia.
The training will take place over two sessions, two days apart (the 12th and 14th of December), each lasting two hours. More details including booking can be found on PiCS' website.
This practical training covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.
We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.
““Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA
”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University
“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne”
I'm speaking at the annual staff training event for regional libraries in New South Wales - sadly not in Australia but by video link...
The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.
The training will take place over two sessions a week apart, each lasting two hours.
Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.
[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]
This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.
By the end of this hands-on session attendees will:
““Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands
”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University
”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG
”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire ”
These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.
As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.
We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.
You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.
Click to go to pics.com.au in a new window for more info and booking
This one-shot webinar on ethnographic techniques in UX, delivered for the Northeast Florida Library Information Network
The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.
The training will take place over two sessions a week apart, each lasting two hours.
This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.
By the end of this hands-on session attendees will:
““Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands
”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University
”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG
”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire ”
These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.
As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.
We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.
You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.
Click to go to pics.com.au for more info and booking
This is part of the online training I'm doing with PiCS in 2017.
The training will take place over two sessions a week apart, each lasting two hours.
Digital Tools Part 2) July 14th. 3pm - 5pm AEST
This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...)
Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms.
In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience.
““I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand
“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire
”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London
“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group”
These will be interactive online workshops, using GoTo Training software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.
You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.
Click to go to pics.com.au in a new window for further info and booking
I am properly excited to be running a workshop for the excitingly named Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V. in Berlin, about whom you can read more here.
It runs across a day and a half. The programme and more info can be found on this page.
This is part of the second wave of online training I'm doing with PiCS in 2017. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the second set are on digital marketing and online tools.
The training will take place over two sessions a week apart, each lasting two hours.
This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...)
Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms.
In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience.
““I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to talking about future trends like a lot of presenters do. Super practical!!” PiCS, New Zealand
“The most interesting and enaging webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” - NHS, Buckinghamshire
”I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” - UKeIG, London
“Ned is an expert presenter whom I would recommend to any colleagues with an interest in this topic.” - Academic & Research Libraries Group”
These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.
As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.
We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions. In this particular course it'll be all about trying out the tools and emerging technologies we discuss.
You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.
Click to go to PiCS.com.au in a new window, for more details including booking info
The User Experience in Libraries Conference is far and away the most exciting Library event I've been involved in, both as an attendee and then later as an organiser. I'm excited to be back on the committee for UXLibs III, it's going to great!
More info on the website as it becomes available.
Two part online training, delivered for the Northeast Florida Library Information Network, focusing on Prezi. Strengths, weaknesses, tips, and uses in a library context.
These will be at 10am Eastern time (and delivered online rather than in person, sadly!).
I'm running a 1 hour webinar on Marketing, specifically focusing on tuning out the white noise around library comms, for PCI in the US. It's at 2pm ET (which is 7pm in the UK).
My annual workshop for Libraries and Information East Midlands is on a different theme this year - it's the digital marketing toolkit. Taking place on the Clifton Campus of Nottingham Trent University.
More info including booking can be found on the LIEM website here.
The pub in the picture (a famous Nottingham institution) is NOT involved in the training, sadly, but I couldn't find a CC0 picture of Nottingham Trent...
I'm really pleased to speak to an entirely non-library audience at the Good Things Foundation, about the UX work we're doing at the University of York. Good Things are a charitable organisation who work in the areas around social inclusion.
I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.
The training will take place over two sessions a week apart, each lasting two hours.
This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.
We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.
““Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA
”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University
“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne”
These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.
As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.
We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.
You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.
Click to go to PiCS.com.au in a new window, for more details including booking info
I'm absolutely thrilled to be giving a talk on ethnography and UX and its possible applications beyond the library sector, at the Marketing Excellence Awards for the Welsh council, in Aberystwyth.
(Header image by Bruce Ruston, available from Flickr via Creative Commons here.)
Really pleased to be working with NEFLIN in Florida again in 2017. This is the first session - a two parter at 3pm UK time, on the 13th and 15th of Feb.
Covering Twitter and Blogging, aimed at those organisations already using those tools who are wanting to take the next steps in increasing engagement.
This is an inhouse workshop for the Awen Cultural Trust in Bridgend, Wales.
This is a full-day workshop on marketing libraries, for the Academic and Research Libraries Group. It'll take place at the Loughborough University - more details are available here.
Header pic is a Creative Commons image from the University of Loughborough Library Flickr account - see the original here.
I'm running a marketing workshop at CILIP HQ in London, open to members and non-members. You can find the details on their webpage here. This is suitable for people wishing to market their library service, regardless of sector.
There's feedback on previous marketing workshops elsewhere on my site.
A UKeIG workshop, open to all, focusing on people already tweeting and blogging for their libraries. Details and booking form here.
As well as looking at the next steps on these platforms, participants will be able to submit their questions ahead of time to be covered on the course.
Full-day workshop for UKeIG at Euston House, open to all.
Full details including booking will be available shortly, I'll post a link here once they're online.
Further information on what the day covers, plus feedback from previous Emerging Technologies workshops can be found on the relevant workshop page of this site.
Full-day Making Your Message Stick workshop for UKeIG, open to all.
There's more info including timings, costs, and booking form, on the UKeIG website.
Further info on what we'll cover, plus feedback on previous presentation skills workshops can be viewed here, but here's a selection with some more details:
This is a two part webinar on presentation skills and making your message stick, delivered for the Northeast Florida Library Information Network
Part 1 is on July 25th - these will both start at 10am Eastern time.
I'm organising the UXLibs Conference this year, with Matt Borg and Andy Priestner. I'll be presenting at it briefly also. It's going to epic!
More details on the UXLibs site.
A UKeIG workshop open to all. Booking info on the UKeIG website.
This is a course aimed at those already using Twitter and Blogs professionally. I wouldn't describe it as 'Advanced' as such, but certainly 'Improvers' level rather than those just starting out.
Aimed primarily at using these tools in an organisational context (although the advice would be applicable to using them purely as yourself too...), we'll be covering how to use these platforms more effectively (and strategically), how to sustain use over time, how to build an audience and a larger network, what to do with tumblr, how to analyse your own activity, and how to measure the impact of your social media use. It's about increasing the level of engagement your library gets online, in a meaningful way. Participants will also be invited to submit their own specific queries ahead of time so all of your specific issues can be covered!
For the University of Westminster.
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![*New Date Added* Digital Marketing and Online Tools: online training for PiCS [Australia time]](https://static1.squarespace.com/static/53dba18ae4b09a252f328eb4/53dbac83e4b0acb5ce33c997/58bc2f7003596ebcd895dd19/1499180759032/Slide4.JPG)
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![Marketing your library: online training for PiCS [New Zealand time]](https://static1.squarespace.com/static/53dba18ae4b09a252f328eb4/53dbac83e4b0acb5ce33c997/58bc239f893fc04255a35ee1/1488968752754/Slide1.JPG)
