I'm excited to be doing a marketing principles and actions session, for the whole of day 1 of ILI's Library Innovation Conference. More details will be on their website soon.

It'll be at the Olympia in London.

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Social Media Next Steps Part 1) August 10th. 3pm - 5pm AEST.

Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.

[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

• Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
• Have an improved understanding of and practical tips for includng multimedia in their social media
• Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
• Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape
• Know how to title and promote a blog post effectively

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

This one-shot webinar on ethnographic techniques in UX, delivered for the Northeast Florida Library Information Network

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Social Media Next Steps Part 1) July 25th. 9am - 11am Auckland time.
• Social Media Next Steps Part 2) August 1st. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

• Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
• Have an improved understanding of and practical tips for includng multimedia in their social media
• Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
• Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape 
• Know how to title and promote a blog post effectively

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

This is part of the online training I'm doing with PiCS in 2017.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Digital Tools Part 1) July 10th. 3pm - 5pm AEST

• Digital Tools Part 2) July 14th. 3pm - 5pm AEST

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

Format

These will be interactive online workshops, using GoTo Training software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

I am properly excited to be running a workshop for the excitingly named Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V.  in Berlin, about whom you can read more here.

It runs across a day and a half. The programme and more info can be found on this page.

This is part of the second wave of online training I'm doing with PiCS in 2017. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the second set are on digital marketing and online tools.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Digital Tools Part 1) June 13th. 9am - 11am Auckland time.
• Digital Tools Part 2) June 20th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions. In this particular course it'll be all about trying out the tools and emerging technologies we discuss.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

Two part online training, delivered for the Northeast Florida Library Information Network, focusing on Prezi. Strengths, weaknesses, tips, and uses in a library context.

These will be at 10am Eastern time (and delivered online rather than in person, sadly!).

I'm running a full day marketing training session for Leeds Teaching Hospitals NHS Trust, at the University of Leeds. I'll put a link and more details on here when I get them. 

Header pic CC via Flickr, by Rob Ellis'.

I'm running a 1 hour webinar on Marketing, specifically focusing on tuning out the white noise around library comms, for PCI in the US. It's at 2pm ET (which is 7pm in the UK).

My annual workshop for Libraries and Information East Midlands is on a different theme this year - it's the digital marketing toolkit. Taking place on the Clifton Campus of Nottingham Trent University.

More info including booking can be found on the LIEM website here.

The pub in the picture (a famous Nottingham institution) is NOT involved in the training, sadly, but I couldn't find a CC0 picture of Nottingham Trent...

I'm excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and Date

The training will take place over two sessions a week apart, each lasting two hours.

• Marketing Part 1) April 27th. 3pm - 5pm AEST.
• Marketing Part 2) May 4th. 3pm - 5pm AEST.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

I'm really pleased to speak to an entirely non-library audience at the Good Things Foundation, about the UX work we're doing at the University of York. Good Things are a charitable organisation who work in the areas around social inclusion.

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Marketing Part 1) April 4th. 9am - 11am Auckland time.
• Marketing Part 2) April 11th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

I'm absolutely thrilled to be giving a talk on ethnography and UX and its possible applications beyond the library sector, at the Marketing Excellence Awards for the Welsh council, in Aberystwyth.

(Header image by Bruce Ruston, available from Flickr via Creative Commons here.)

Really pleased to be working with NEFLIN in Florida again in 2017. This is the first session - a two parter at 3pm UK time, on the 13th and 15th of Feb.

Covering Twitter and Blogging, aimed at those organisations already using those tools who are wanting to take the next steps in increasing engagement.

This is an inhouse workshop for the Awen Cultural Trust in Bridgend, Wales.

This is a full-day workshop on marketing libraries, for the Academic and Research Libraries Group. It'll take place at the Loughborough University - more details are available here.

Header pic is a Creative Commons image from the University of Loughborough Library Flickr account - see the original here.

I'm running a marketing workshop at CILIP HQ in London, open to members and non-members. You can find the details on their webpage here. This is suitable for people wishing to market their library service, regardless of sector.

There's feedback on previous marketing workshops elsewhere on my site.

A UKeIG workshop, open to all, focusing on people already tweeting and blogging for their libraries. Details and booking form here.

As well as looking at the next steps on these platforms, participants will be able to submit their questions ahead of time to be covered on the course.

Full-day workshop for UKeIG at Euston House, open to all.

Full details including booking will be available shortly, I'll post a link here once they're online.

Further information on what the day covers, plus feedback from previous Emerging Technologies workshops can be found on the relevant workshop page of this site.

Full-day Making Your Message Stick workshop for UKeIG, open to all.

There's more info including timings, costs, and booking form, on the UKeIG website.

Further info on what we'll cover, plus feedback on previous presentation skills workshops can be viewed here, but here's a selection with some more details:

This is a two part webinar on presentation skills and making your message stick, delivered for the Northeast Florida Library Information Network

Part 1 is on July 25th - these will both start at 10am Eastern time.

A UKeIG workshop open to all. Booking info on the UKeIG website.

This is a course aimed at those already using Twitter and Blogs professionally. I wouldn't describe it as 'Advanced' as such, but certainly 'Improvers' level rather than those just starting out.

Aimed primarily at using these tools in an organisational context (although the advice would be applicable to using them purely as yourself too...), we'll be covering how to use these platforms more effectively (and strategically), how to sustain use over time, how to build an audience and a larger network, what to do with tumblr, how to analyse your own activity, and how to measure the impact of your social media use. It's about increasing the level of engagement your library gets online, in a meaningful way. Participants will also be invited to submit their own specific queries ahead of time so all of your specific issues can be covered!

For the University of Westminster.

I am absolutely delighted to be giving a talk at the NLPN's conference at Madlab in Manchester. I really miss interacting with New Professionals (now it's a full five years since I could legitimately call myself one) and this talk is about things I wish I'd known earlier.

There's loads of other great talks happening too. NLPN are a great group, really looking forward to this whole thing.

More details of the event here from NLPN's own blog. Get your (FREE) ticket via Eventbrite, here.

Marketing with new technologies workshop for UKeIG, open to all.

Details and booking are available via the UKeIG website.

More information plus feedback on previous digital marketing toolkit workshops can be found on the relevant training page of this site.

I'm very excited to be running a full-day digital comms workshop for the Academic and National Library Training Cooperative, in Dublin.

Full details including how to book are available on the ANLTC website - really excited about this! Booking closes April 8th so get in there quick...

You can also read some feedback from previous versions of this course. It's very hands-on, and very much about tools and technologies you can use (for free) right away, as soon as you get back to work after the training.

[Header image is CC-0.]