Social Media training

Filtering by: Social Media training

UKeIG online workshop: Better Social Media for Libraries
Apr
8
10:00 am10:00

UKeIG online workshop: Better Social Media for Libraries

The return of the classic social media course for UKeIG, updated for 2022. Takes place over Zoom, with a focus on Instagram, Twitter and Facebook.

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

View Event →
Better Social Media for Libraries - workshop, London
Apr
5
10:00 am10:00

Better Social Media for Libraries - workshop, London

I'm repeating the very popular course focusing on Twitter, Blogs and Instagram in a library context, for UKeIG. It takes place at CILIP HQ. Booking info here: https://www.cilip.org.uk/events/EventDetails.aspx?id=1194753&group=201314

Some quotes from previous versions of this course:

“I’ll be bringing loads of new things back to teach others. I’m bursting with ideas. Great content, all legitimately relevant. Lots of good tips. I agree that everything Ned taught us can be used immediately as opposed to just talking about future trends like a lot of presenters do. Super practical!!”

“Fantastic day with Ned Potter. Lots of ideas, really knows his stuff. Really helps you choose what will work best for your library.”

“Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but also they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.”

“Very well delivered and paced. Ned was really engaging and the workshop was definitely useful and thought provoking. Really enjoyable session, I left with a lot of respect for Ned’s attitude and advice on communications and felt that it was really helpful to hear from someone who actually understands libraries and how librarians work!”

“I really enjoyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook.”

View Event →
Social Media: Next Steps - online training for PiCS [Australia time]
Aug
10
3:00 pm15:00

Social Media: Next Steps - online training for PiCS [Australia time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) August 10th. 3pm - 5pm AEST.

Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.

[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

Click to go to pics.com.au in a new window for more info and booking

Click to go to pics.com.au in a new window for more info and booking

View Event →
Social Media: Next Steps - online training for PiCS [New Zealand time]
Jul
25
9:00 am09:00

Social Media: Next Steps - online training for PiCS [New Zealand time]

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Social Media Next Steps Part 1) July 25th. 9am - 11am Auckland time.
  • Social Media Next Steps Part 2) August 1st. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

  • Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
  • Have an improved understanding of and practical tips for includng multimedia in their social media
  • Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
  • Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape 
  • Know how to title and promote a blog post effectively
“Really enjoyed the day - I enjoyed the mixture of listening and hands-on practical work. I liked the relaxed style of the day. I learnt a lot and came away filled with ideas for better/new usage of social media. Thanks very much - really beneficial day.” - NHS East Midlands

”Fantastic! The hands-on exercises were useful - not only did they help the learning to sink in but they encouraged us to think about real workplace-based ways in which tools could be used. The content was all very relevant because you had investigated what we already do/use. It all felt new and exciting.” Newcastle University

”I really enjyed the day, opened my eyes to lots of new tools and made me realise that digital marketing doesn’t have to be Facebook” UKeIG

”The most interesting and engaing webinar I have ever been on. Considering it was 2.5-3 hours long it seemed to fly by. It’s given me lots of inspiration on how we can creatively engage with our users, especially the remote ones” NHS Buckinghamshire
— Feedback from previous online and face-to-face social media courses

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

Click to go to pics.com.au for more info and booking

Click to go to pics.com.au for more info and booking

View Event →
Twitter and Blogging: Next Steps, London
Jun
17
9:30 am09:30

Twitter and Blogging: Next Steps, London

A UKeIG workshop open to all. Booking info on the UKeIG website.

This is a course aimed at those already using Twitter and Blogs professionally. I wouldn't describe it as 'Advanced' as such, but certainly 'Improvers' level rather than those just starting out.

Aimed primarily at using these tools in an organisational context (although the advice would be applicable to using them purely as yourself too...), we'll be covering how to use these platforms more effectively (and strategically), how to sustain use over time, how to build an audience and a larger network, what to do with tumblr, how to analyse your own activity, and how to measure the impact of your social media use. It's about increasing the level of engagement your library gets online, in a meaningful way. Participants will also be invited to submit their own specific queries ahead of time so all of your specific issues can be covered!

 

View Event →