The only way we will definitely be screwed is if we screw CILIP

 

CILIP have been getting flak from the Library community since before I became aware of its existence. I gave out some of the flak myself – my post on CILIP and its lack of media presence remains one of the most commented-upon post this blog has ever had. I spoke up to try and constructively catalyse change – whether by coincidence (almost certainly) or not (it’s a nice thought) CILIP has since addressed the issue and it a much more vocal presence in the media.

The trouble I have with some of the criticism it gets is the level of at best dismissiveness and at worst, bile (or perhaps scorn) that doesn’t seem to be accompanied by much that could be considered constructive. Lots of people are happy to express the opinion that the rebranding process needs halting, but fewer have suggested what we should then do about the fact that CILIP still needs rebranding and (almost certainly) have entered into a legally binding contract with a consultancy firm.

People seem to imagine CILIP is an abstract entity which is perhaps ignorant of or indifferent to the needs of libraries, librarians and information professionals. What CILIP actually is, of course, is a group of individual human beings who care very much about libraries, librarians and information professionals and are doing their best to support all of them. To say otherwise is ignorant. I’ve met a lot of CILIP people and never once have any of them given me even an inkling that they didn’t care, or weren’t working hard, or were not qualified to do their jobs.

CILIP is a big unwieldy company with a royal charter, and it has a lot of armchair critics. A lot of people who’ve never led a massive charity-registered organisation appear to think they’d be awesome at it if given the chance; a chance 99% of them would not take if it actually came down to it, of course. Perhaps because smaller groups have achieved amazing things online, people expect CILIP to be able to do the same – but it has responsibilities and processes which prevent it from being so agile. Rowing a boat is not the same as running a big old paddle-steamer with thousands of paying customers. I know of no big organisations with massive budgetary constraints that consistently do everything right.

Traditionally I’ve supported CILIP. Recently I’ve lazily drifted into the camp of taking easy shots at them, and I was horrified at the thought of £35k (if that figure is indeed correct) being spent on the rebrand. I didn’t renew my membership right away when it lapsed. One of the reasons is that people I respect have tried to work with CILIP and found it untenable.

But I’m a member now and will continue to be one. This is partly because certain individuals previously or currently at CILIP (particularly Kathy Ennis, Biddy Fisher and Phil Bradley) have been really supportive of me and given me confidence and valuable opportunities. It’s partly because the Career Development Group helped me develop my career – in fact they’ve helped me develop my career to a stage where I no longer need them anymore. But it seems a bit callous to just say ‘okay thanks, bye!’ and no longer put any money into the organisation. If CILIP has helped you get just ONE pay-grade higher, then that’s more than a decade’s worth of annual subscriptions in extra salary you earn every year – it only seems fair to reinvest a fraction in the organisation.

But the third reason I’ll continue to support CILIP – even when they do things I don’t agree with – is because the only way we’ll be completely screwed is if we screw CILIP. By supporting them and letting them speak for us, we might be screwed – they might get it wrong. Just doing one’s best is not a guarantee of success. But by withdrawing our support, dismissing them, being scornful of them, bringing up absurd conspiracy theories online – that way we’re definitely screwed. Because like it or not CILIP speaks for the profession in this country – that’s precisely why they’re going through the controversial rebranding in the first place, because they feel (and most of us have felt for a long time) that ‘CILIP’ and 'Chartered Institute of Library and Information Professionals' are not working for their role as mouthpiece. The way some people talk on social media, you’d think CILIP are quite enjoying this complicated process, and are just doing it as a way to thumb their nose at the members.

I think there’s an undercurrent to all this of ‘If we don’t renew our membership and say how much we hate what CILIP doing, that’ll show them – they’ll HAVE to change then’. But know this – if the personnel at CILIP changes, we’ll be replacing one set of hard-working people doing their best for the profession with (hopefully) another set of hard-working people doing their best for the profession, and they may not make choices you like any better. We are, after all, talking about very difficult choices here. Have you tried trying to change and adapt, move forward without leaving people behind, maintain the responsibilities of being a registered charity and having the royal charter, and trying to include everyone and yet speak with one clear and unambiguous voice, and all that at a time when there’s a hostile government, a public mostly indifferent or steeped in happy but irrelevant nostalgia, and unprecedented threats to the very existence and value of libraries? ME EITHER. I imagine that’s quite hard to do. It is not through lack of effort that these controversial decisions are being arrived at.

By all means criticise CILIP. By all means make your voice heard. But support the organisation at the same time. Criticism and support are NOT mutually exclusive. Make suggestions. (By suggestions I don’t mean ‘stop what you’re doing I hate it I hate it’, I mean suggestions which work towards addressing the problems which CILIP are dealing with in ways not currently to your liking). If half as much energy was put into helping CILIP as was put into slagging it off, it could get a lot more done.

Remember that running a big chartered institute is nothing like running a social media campaign or a pressure group. And above all remember that CILIP is a bunch of humans working all day on our behalf, on the really very tricky problems we face as an industry and a profession.

Libraries are in a bit of a state. I don't want a professional body that keeps everybody happy, I just want a professional body which gets shit done. CILIP can get more done with us, than without us.

Is it the end of an era for librarian blogging?

 

Update: the day after posting this, I'm adding a little disclaimer: I am NOT saying blogging is finished! I'm saying a specific era is possibly coming to an end. And I still think blogging is, for information professionals, still extremely useful, very rewarding, and a great thing to do. Okay, glad that's sorted.

Recently Andy Woodworth blogged about how he wasn't blogging that much any more, and today @tinamreynolds sparked a debate on Twitter about whether the library bloggging community was slowing down, and if so, why?

I've definitely noticed this. There was a set of around 10 blogs that diverted into an 'Essentials' folder in my Google Reader which I read all the time, and there was at least 30 more that I regularly caught up with. But hardly any of the bloggers in question are producing regular articles in 2013. I don't really use a Reader any more - I just pick stuff up via Twitter. I don't blog nearly as much as I used to - and when I do it tends to be about things which happened ages ago (my last post, published late last week, was about an event which happened in February, 3 months back).

Lack of time is the biggest reason given for not blogging these days, and that makes a lot of sense. But I think it might be a changing of the guard, rather than an overall slow-down - a bunch of new professionals becoming older professionals, and newer ones attacking the biblioblogosphere with a fervor in their place. If we interact online in loosely defined sets (in my case, it's largely 'the people who were new professionals in 2009 when I went to the new professionals conference') then it stands to reason that there would be a collective ebb and flow in our activity. As we get up the career ladder we become busier and have less time to blog, and we're on similar cycles of activity, commitments, and enthusiasm...

I really, really enjoyed being part of a thriving, dynamic online community of info-pro bloggers. But I don't miss it now it's gone.

For me though it's not just lack of time - it's lack of energy for the profession itself. I think I'd make time if it was all as important to me as it used to be. Which isn't to say it's not important - I'm quite passionate about libraries, and still very passionate about librarians and our community. But I said a LOT of things on this blog in the first 3 years or so I wrote it, and that level of momentum - that fire - wasn't really sustainable. There are librarians whose CPD is seemingly never subject to atrophy - I admire that, but don't aspire towards it, weirdly.

I just don't have that much to say anymore. I used to write posts like this one, about the state of play - I used to love it when lots of people commented and we had a big debate about stuff. But now when I write things on here it tends to be more focused and specific: the last four posts have been about an online tool, a marketing idea, an event, and a presentation. These kinds of posts don't get as many views as the old debate type posts, but the blog gets more views overall because there's now so much of it for Google to find!

So if you blog, do you blog less now than you used to? Is it the end of an era for librarian blogging? And if so, to what do you attribute this - is it just lack of time, or are there other reasons too?

p.s just as I was about to hit publish on this, I saw this tweet from @barlowjk which sums up one of the problems very nicely - we have finite mental real estate! And SO much stuff filling it up these days...

The Library Marketing Toolkit, 6 months on

It's now around 6 months since I published my book, the Library Marketing Toolkit. This post is an update on how it's going, so if you're not interested in that, stop reading now! This post is reflective to the point of self-indulgence so feel free to skip it... Generally I've tried to keep the Toolkit blog and this blog very separate as I know some people subscribe to both, so I've not talked too much about the book on here  - I'm breaking that tradition as a bit of a one-off, half a year down the line from publication.

Back story

I wrote a book across 2011 which was published by Facet in August 2012 - it's all about marketing libraries and it has 27 case studies from libraries and librarians around the world. I found writing the book very tough - the writing itself was okay, but juggling it with having a baby at the same time was nightmarish! My wife and I knew it would be difficult, and took the decision that it would be worth it for the opportunities it would open up; thankfully that has proved to be the case... I'm doing a lot of freelance stuff which I probably wouldn't get the chance to do otherwise and I'm really enjoying it, and people are finding it useful.

Reception

The book has, Facet tell me, sold very well (as these things go - the actual number is still very small of course!). Amazon.co.uk charts change every day so it's impossible to keep track of when it's doing well (I don't want to be obsessively checking...) but on several occasions I've seen it at the top of the Library Management Charts, and taken a print-screen to celebrate!

I like the Amazon.com one better as you get a little '#1 best seller' thing on there...

People have been really nice about the book on Twitter, and I've favourited the tweets with the LibMarketing account to refer back to. Several people have said they've found it invaluable in their job or their studies, and I particularly like Dr Fidelius's comment that it was 'Far more readable than a book on marketing has any right to be'! It's so nice when people pick up on something you worked hard on. :)

Reviews

Reviews trickle out REALLY slowly. You build up to the huge push of submitting the final manuscript, and then with much relief you think 'I don't have to worry about this any more!'. But THEN you think, oh blimey, reviews - how well will I deal with someone absolutely savaging it..? And then no reviews appear! So it's a bit anti-climactic.

Facet warned me it took AGES for reviews to happen (people do have to read the thing from cover to cover after all, and then there's the publishing process if the review is in print) and that often a year was a typical waiting time, so I was sort of prepared for this. (Library Journal are yet to review it and I'm a columnist for them!) We had various pre-publication reviews from people who were sent advanced copies of the book:

• The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional | Phil Bradley
• The Library Marketing Toolkit is brilliant and  a great addition to the library professional discourse | Andy Woodworth
• Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book! | Nancy Dowd .

Since then I've found various other reviews from journals, book review blogs etc - all of which, thankfully, have been very positive!

• Potter's enthusiasm is infectious and he writes in a user friendly manner, not getting caught up in jargon. Concepts are explained concisely with a liberal dosing of analogies and case studies. The aim and scope of each chapter is laid out clearly from the outset and there is a useful synopsis of coverage in the introduction as well as a comprehensive index enabling readers to browse areas of interest.The Library Marketing Toolkit follows on from Facet publishing's New Professionals Toolkit published earlier this year and is certainly a useful addition to the Library office reference collection. It should prove beneficial to anyone involved in the marketing or promotion of library or information services. | CILIP Health Libraries Group Book Reviews
• So the questions for me on opening this book were “do we need another book on marketing libraries”, and “does this one offer anything different?”. And I am happy to say that this is not a traditional marketing text. It offers a contemporary perspective on what marketing means for libraries now ...my answers are “yes we do need another book on marketing libraries” and “yes it does offer something different”. This book showcases the best of contemporary marketing practices from libraries all over the world. The case studies with the author's illuminating focus on key points of learning are, for me, the added value which differentiates this book from other marketing books.| Library Management Journal
• That word—marketing—means so many different things to different people. In Ned Potter’s book The Library Marketing Toolkit, the complex process is divided up into distinct and manageable interdependent projects. I am certain I will be referring back to The Library Marketing Toolkit for years to come.|  Kendra Book Girl
• From social media to old fashioned methods, and how to build a good brand, this scholarly and comprehensive guide will prove invaluable to any librarian who seeks to get the word out. The Library Marketing Toolkit is enthusiastically recommended, not to be missed | Midwest Book Review .

It's also got an average of 4.5 stars (out of 5...) on goodreads, and its only Amazon review so far is a 5 star one - yay!

No more books!

When I finished the Toolkit, I said 'never again'. The stress of writing a book in my own time, working full-time, and trying to be a proper Dad who didn't put work first, was just too much. And everyone - EVERYONE - told me, 'all authors say that but give it a while and you'll miss it, and you'll end up writing another one'.

Well, I can confirm I do NOT miss it! And I won't be writing another book - I did get asked to write one on Prezi, and I said no without hesitation. I'm delighted with all the stuff above, and maybe one day, if I'm working part time and the kids are at University or something, but for now: no more books.

:)

Would you recommend librarianship? The results!

So, would you? Most people have an automatic response to this question - many people will say 'yes' straightaway because they love librarianship and know it is largely misunderstood, while others will say 'no' straightaway because they've had a rough time of it.

What I'm interested in is, would you ACTUALLY recommend it to someone, who might then act on your recommendation? I was asked about entering the profession in an email recently, and my reply sounded, I realised as I re-read it, quite negative. That's because I think you have a responsibility when someone wants your advice to actually think about what you're saying! And there's a lot to be said for not-entering librarianship (by the end of the decade who knows how many worthwhile jobs there will actually be, for example) just as there is a lot to be said for entering it (it's ace). I sometimes worry that we're so busy promoting our value and the value of the profession, that we blindly tell everyone to become librarians even though they might not thank us later if they become one.

So I asked Twitter, a brief and unscientific 24hr poll. 133 responses. It started off more or less equal, with recommending just about edging ahead of not doing so - when I tweeted something to this effect, the vast majority of the subsequent votes were in favour of recommending it. So I don't know if that's because people who hadn't previously voted felt moved to 'defend' the profession, or just a coincidence.

So of the 133 respondents, 72% would recommend this profession of ours.

Here's the split by country. This started off VERY interesting because the US had 100% of voting no, but then every single other vote from that country was yes so it ended up being a landslide in favour of recommendation... Ireland, from this miniscule sample-size, doesn't look much fun.

So would you recommend librarianship to a friend? I'd like to hear what you think in a comment.

Some reasons I can think of why I wouldn't recommend it:

• you can't avoid starting at the bottom (can't do the MA until you've had a year of experience, can't get a higher graded job without the MA);
• some career paths hit the buffers very early on unless the right person happens to retire / move etc;
• the long-term future of the profession is far from certain;
• constantly fighting peoples' misconceptions of what we do and how valuable it is (I think the need to do this may fade over time because I'm far less fussed about it than I used to be);
• there are far more capable librarians than there are decent posts;
• the money isn't amazing for the first few years (I know it's very cool to not care about money but when you're having to buy new shoes for your toddler every 3 months, you do);
• you have to fork out a fortune to do the MA but, if you think about it, the difference between librarians with the Masters and those without it is very rarely the Masters. It's a qualification that is both essential and of questionable value. .

Some reasons why I would recommend it (heavily academic-librarianship bias here):

• it's fantastically engaging;
• the community (if you chose to be part of it) is kind, fun, and unremittingly helpful and happy to share information and advice;
• you get to work in a role that helps people, which is genuinely fulfilling even for a partial-cynic like me;
• unless you're unlucky you won't be expected to work longer than the hours of your contract (so many non-librarians I know work all the hours God sends, and are incredibly jealous of the flexitime scheme I'm on);
• libraries are supportive employers, generally;
• you get to investigate, write about and train people on stuff you're interested in anyway, in my case;
•  you can do academicy stuff like presenting at conferences and writing papers, without having to actually BE an academic;
• once you get up the ladder a bit you get a lot of freedom and your time is self-directed as well as self-managed;
• the people you work with are NICE. .

For me, my day to day environment is the most important thing. I'd rather live in a smaller house in a nicer area than a grand house further away from town. I'd rather work in a nice room with nice people who will understand if I need to go home and pick up my daughter from nursery, than have a high status job with a company car a career trajectory ending in a six-figure salary. My job is challenging but fun, it suits ME better than any profession I could imagine.

But everyone is different, and I'm already entrenched in this profession, whilst at the same time developing the skills to keep working if this profession ceases to exist - that's a very different situation from advising someone to just now start applying for entry-level library posts with a view to doing their Masters in October 2014 and maybe, just maybe, getting a job they really want in 2017ish.

Where do you stand on this? What would you add?

New Professionals! Get hold of a Library organisational chart and start plotting your path...

 

I believe that as a new professional in the information industry, you're better off with a plan of where you want to be, and specifically HOW you want to get there. Some people (who I respect very much)  have advocated a 'relax and see what happens' approach, pointing out the need to be able to try new things you'd never have thought of, and be taken off in new directions. I agree with this, but I still think this:

The profession is SO competitive now, if you can come up with a plan of how you'll move through it then it's worth doing so, even in the knowledge that it's perfectly okay not to stick to it if something interesting comes up.

So how do you go about this? Well first of all you need to know where you'd actually like to end up. (And by 'end up' I don't necessarily mean the job you'll retire in - just the one you're aiming for in the medium term.) There are various ways of getting a feel for this:

• Talk to people in those roles (seriously do this - it's MUCH more effective than anything else I can think of. If you'd like to chat about what being a Subject Librarian involves and the skills it requires I'm very happy to do so)
• Try and get some work-shadowing in those roles, or an actual job in a more junior version of the same role
• Read about how people got where they are today via the many excellent stories on the Library Routes Project
• Keyword search the Library Day in the Life wiki for the kind of job titles you're interested in, and see how people in these roles actually spend their days
• (I'm probably missing something useful so please leave a comment with more suggestions if you have them...) .

Once you've formulated an idea as to where you want to get to (and keep in mind this may evolve or change completely as you go along, which is fine), you can start to plan how to get there. Relating to this there are two important things which I've mentioned on here before, and in talks to New Professionals.

Firstly don't think of Librarianship as having a career-ladder, think of it is as having a career-climbing wall. Ladders go straight up and have evenly spaced rungs; climbing walls require a certain amount of traversing or diagonal movement, and a certain amount of inching forward followed by ambitions stretches, to get to the top of them. The example I always give is if you want to be a Customer Services manager for your library - the natural place to start is in Customer Services itself as a lending assistant (or whatever - the terminology is interchangable here but hopefully you know what I mean) but there's often a 3 pay-grade gap between asssistant and manager, with no obvious jobs in between. It's very, very rare for anyone to jump three grades in one go - so you need to go diagonally upwards so you're high enough up the grade structure to get a high-graded role, whilst trying to retain the relevant experience necessary to become the Customer Services manager. This improvisation and flexibility is not very ladder-like, and much more akin to a climbing wall.

The second thing I always advocate is to find the job you really want (Head of Special Collections, Subject Librarian, Children's Librarian, Law Librarian or whatever) and when you see it advertised at the kind of place you want to work, download the job spec and save it in a folder even when you have absolutely zero chance of being able to apply any time soon. Look at the person specification and make sure you shape your professional experiences to hit every single one of the essential and desirable skills over the coming years (either through jobs or involvement with professional bodies or writing papers or giving presentations or all four of these) so that you're in a position to nail the application in the future. Luck is when preparedness meets opportunity as they say - every time a great job comes up, you have a chance to try and manipulate your future luck in your favour...

 The Organisational Chart

So to the point of this post, the Organisatinal Chart (known also as Organisational Structure, Staffing Framework and, apparently, an 'organogram'). The Organisational Chart shows how the hierachy of any given organisation works - who is at the head, who is responsible to and for whom, how the teams fit together, and who manages what. It's quite hard to get hold of ones for organisations you don't work for, so I'd recommend finding your own library's (it's probably in the intranet somewhere...) and saving a copy into the same folder as your ideal job spec. Obviously libraries in different sectors have very different charts, so if you're aiming to work in the academic sector then a public sector chart may not be of much use to you.

I can't find a single Creative Commons example online (for obvious reasons) so here's a link to a publicly available chart for a big library. Obviously the point of this chart is to detail the positions and how it all fits together, but for the excited new professional it's a chart to literally plan an upwards trajectory with a highlighter pen (if you print it out - I wouldn't recommend using one on your monitor). Ask yourself, which of the higher jobs than mine can I get next? Does it lead to the job I really want (or the job before the job I really want)? Could I stand doing X for a year if it helped me get to Y the year after, or am I better off doing Z for two years and getting more relevant experience outside of the workplace at the same time?

I think it's particularly important to look at where the tree structure stops or hits a dead-end. Look at the role you're in now - is the only position directly above that your boss? Is your boss likely to leave any time soon? If not, you need to make proper plans for progression or you'll be doing the same thing you're doing now in 5 years time. Is there a path which opens up lots of possibilities for you, as opposed to the 'dead-mans shoes' syndrome of waiting for one or two people to retire or leave? Is the division you're in one with many holds on the climbing wall or just one or two (both of which someone else already has a firm grip on)?

I'm not advocating naked ambition - ambition for ambition's sake is something I'm not a fan of at all. But you DO want to be fulfilled, and ultimately you will want to earn a decent wage rather than get stuck on an okay one forever. If your current path hits the buffers in one job's time, think about the fact that you're going to be in this for 20, 30, 40 years so even if it's worthy and fulfilling now, it may not be stimulating when you're still doing it in 2020. Because as much as the rhetoric around library jobs is often about how 'none of us are in this for the money' and 'I just want a job I'm happy doing' the fact is there are lot of frustrated librarians who have just got mired in a certain part of their library and can't see an obvious path forward. So I really think it's worth being aware of what the future possibilites are, so you can start planning how you'll meet the challenges and achieve whatever it is that will make you happy.

It is, in my view, much better to be happy than successful. Being the 'best you can be' is only worth it if it makes you happy - I see a lot of people putting pressure on themselves, hitting great heights, but not being overly content. But forward planning never hurts, so even if you're not aiming for Head Librarian (I know I'm not - I'm going to completely ignore all my own advice and stagnate in my current job forever, although I did a lot of the above into practice to get to this position that I actually like in the first place) then knowing what you ARE aiming for will help you stay fulfilled.

If you're interested, there's a whole page of essential advice for new professionals elsewhere on this website, put together from the quotes of loads of librarians who have been there and done that...

Good luck!

- thewikiman