10 top tips to take your organisation's Twitter account up a level

My current column for Library Journal is all about taking a Twitter account to the next level. It's hard to keep organisational accounts progressing - a lot of them plateau after a while - so there's 10 golden rules to get you past that point.  

Image of the LJ column online


The 10 golden rules in brief, are:

  1. Only tweet about your library one time in four
  2. Analyse your tweets
  3. Tweet multimedia
  4. Tweet more pictures
  5. If something is important, tweet it four times
  6. Use hashtags (but don’t go mad)
  7. Ask questions
  8. Get retweeted and your network will grow
  9. Put your Twitter handle EVERYWHERE
  10. Finally, avoid these pitfalls .

Read the full article with expanded information about each rule, here.