Skip to the end! Library futures, now...

Picture of lego jetpack man

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I was reading Bohyun Kim's latest blog post this morning, in which she says this:

For a long time, libraries have been banning food and drinks inside the library. For librarians, books and food/drinks were not compatible. For users, they were the same kind of activity. You eat and drink while studying. So libraries eventually came to change the policies. That was a good decision for both libraries and users.

This really brought home to me the fact that libraries enforced a particular point of policy (no food and drink) for probably 99.9% of their history, and have changed it for the most recent 0.1%, and that really it's been fine. The fears that informed the original policy - that the food and drink would damage the books - are sound, but modern publishing methods mean the book isn't such a sacrosanct object anymore, plus (perhaps more importantly) even if some books do get damaged there is an overall gain in user satisfaction because a lot of them have been wanting to bring food and drink in for years. It's a hit worth taking, in other words. Silence is another rule long those lines - libraries are getting noisier, with quiet zones dotted around in many of them, so again it's a rule we've tried to enforce for all but the last 0.1% of library history, and now we're finally changing to suit a new majority of users (in academic libraries particular).

So that got me to thinking, what else are currently trying to hold back, that we will inevitably have to allow in the end - and should we just skip straight to the part where we let it go? If users want to use us in a certain way, should we just let them and be done with it? Of course some people will be upset, but you demonstrably can't please all of the people, all of the time, and we're really not at a stage where we can afford to be elitist in terms of which group of users we satisfy.

I asked twitter what we will be doing in the future but don't do now - here are some of the suggestions:

  • Lisa Hutchins said "Smaller borrowing limits for unlimited time periods along lines of DVD rental?" This is one I had in mind, too. Let people have stuff for longer, sanction them less or not at all if they don't bring it back on time. LOVEFiLM and the like are built around the concept of no late fees. You don't send the DVD back, you don't get a new one - but you don't accrue fines either. Could this work in libraries? More to the point, will we eventually have to find a way to make it work in libraries, in which case should we just do it now? . Cons are that people could use the opportunity to effectively steal the books, that books in great demand would be unavailable to people, that libraries would have less money to spend on books if fines are actually a revenue stream for them (even though that isn't their intended purpose). But I can imagine ways round those - you could have a no fines policy that is a bit like mobile phone companies' unlimited use policy, ie there's a little asterisk and it says 'within reasonable limits'. I have 'unlimited' browsing on my iPhone but if I left Google Maps on for a month I'd certainly hear about it from Orange, and get charged. You could move the more popular books into a 'high demand' section which ran along more traditional lines, e.g with 2 week borrowing limits and fines - but put the majority of the collection in the LOVEFiLM model. . Would that work? The big pro would be: people would find libraries more accessible, approachable, and usable. They'd be attracted by the relaxing of the rules.Lisa also pointed out that you couldn't return books to other library branches back in the day, but you often can now. This is exactly the kind of thing I'm talking about - we resisted that change for years, with very good supporting arguments against it I'm sure, but now we've been forced to make it work and we have. .
  • Sarah Maule suggested: "opening hours changing dramatically? i.e. open on a sunday being normal?" I can completely see this becoming the norm in thriving libraries, and the reverse being true of struggling ones. I can see in 5 or 10 years time that many libraries will be run by volunteers and will only open 3 afternoons a week, while the bigger ones with more traffic will open long hours 7 days a week (and academic libraries will open 24hrs as a matter of course). Obviously it costs more to staff and open libraries longer, but the counter to this would be that - again - they become more friendly, accessible, and usable, thus making them more likely to become part of people's daily lives, thus getting more use, thus being of more value and so worth funding. .
  • Rachel P pointed out: "Mobile phones/devices will be (even more) heavily used (we still ban talking on them here, but in theory only...)" Yes, let's skip to the end of this one, too. We're going to allow them. Mobile phones will be the devices from which humans basically run their lives before the decade is out - banning them will be completely out of the question. The majority of their use won't be for talking on anyway. Just allow them, and tell people to go into stairwells and otherwise talk on them responsibly and with courtesy to others. .
  • LibraryWeb said: "can only speculate - but think frontline staff will become much more highly skilled - not just a shelving job nowadays" and added "you should be able to ask any manager (& also the odd talented lib assistant :) the same question and get an answer" I completely agree with this - it doesn't seem to such an issue in public libraries (although I may be wrong) but in academic libraries there's a real culture of passing the customer from desk to desk - oh, you can't do that here / I can't help you with that, you need to go and speak to X or ask at Y. We need to be able to just answer stuff and help people. Would love to skip to the end with that one. .
  • Mylee Joseph speculated that we'd offer "musical performances, tai chi classes before opening, cooking demonstrations, DIY broadcasting" This feeds into the whole idea of the library as an evolving space, offering things to the community which the community will value, irrespective if they fall under the 'literacy' umbrella that is our primary purpose. I think mission creep can be a great thing in libraries! .

Any more you can think of?

- thewikiman

 

Bloggers! Be aware of this new (?) comment-spam technique...

I get a lot of spam comments on this blog - Askimet protects me from around 2000 a month. (The most recent was from 'Luxury Car Makers' who attempted to leave a comment on a post I wrote ages ago entitled 'Why the BL e-books announcement is really important' and which consisted just of 'I hate Lady Gaga'. #fail) But a new one on me has just occurred, twice in two days, so here's a warning in case they try it on you. Some spam, yo

The comment consists of effusive praise, stuff about how well written the post is and how astute it was etc, written in decent English. There are no links in the comment at all and - this is where it differs to previous spam I've had - no link attached the name, either. Most spam comments either try and get you to go to websites by clicking on a link within their comment or by clicking on their name - in the same way that if I commented on your blog, your readers would be able to click 'thewikiman' next to my comment and get back to this site. So these new comments have no such link - hence Askimet not flagging them as Spam, and them making their way through to my comment approval queue.

On this blog, if you've commented before (and enter your details the same way again) your comment is automatically approved, but if you're a first-time commenter I have to approve it. So the only agenda I can think of for this new type of spam is to flatter the user into approving the first one, and THEN commenting about a gazillion more times with proper spam, full of links to dodge stuff, before the blog author can do anything to screen them.

So, just a quick warning in case it happens to you - make sure you don't approve that first flattering comment!

- thewikiman

 

Marketing libraries in a web 2 world

Above is an edited version of a presentation I gave at Oxford Social Media 2011 yesterday. It's primarily about marketing academic libraries, but actually most of it applies across the sectors.

There were some great presentations and I had a great time - check out Jo's slides on marketing yourself, and I'll link to Michael's slides on public libraries and social media when he stickes them online.

UPDATE: All the presentations are now uploaded in one place, check them out here.

- thewikiman

How to turn your blog into an app for iPhone

Picture of my blog as an app Wow! Less than an hour ago I saw this tweet:

... and 50 minutes later I have an app for this blog! Amazing.

The low-down

www.bloapp.com is a new site which allows you to create an iPhone app out of your blog. The crucial things to know are:

  • it's free
  • it's incredibly straightforward
  • you retain your intellectual property
  • it works .

Get my app!

The way Bloapp works is that you download the Bloapp app, and then subscribe to blogs within it that have been 'apped'. (That's not a real word, I just invented it; I mean registered with bloapp, basically). A bit like the Stitcher radio app works. So, you can download the Bloapp app from iTunes here, and then you can subscribe to this blog either by searching for thewikiman or, more excitingly, scanning this QR code within the app itself! (By the way, if you scan this QR code outside of the app itself, it just takes you to the normal mobile version of this blog).

The details

You register for the site, and give the URL of your feed, name of your blog etc. Then you get to some very good customisation options - firstly you choose a visual theme. Here's one I didn't go with in the end:

Then you get to tweak it - the header appears at the top of the page, and the logo appears within the Bloapp app when you're choosing which blog you want to read:

 

As you can see, it previews the header on the right so you know how it looks. You can then edit the fonts (both style and size) and the background image.

Once you've sorted all that, you need to add a meta-tag to your blog's html. (It supports wordpress, blogger, tumblr, posterous and the rest, incidentally.) Then that's it, your blog is registered and available via the app. You're given the QR code with which to publicise it.

When you then go into the app on your iPhone and scan the QR code within the app it looks like this:

...and once you've done that, it goes into your bookmarked blogs, and that's when the logo comes in to play, like this:

The home-screen of the blog displays your 3 most recent posts, and the posts once you go into them look great:

You can tweet links from within the app too, which is nice. And you get statistics from your Bloapp dashboard as to how many people have bookmarked your blog in the app.

Use in libraries

Making an app is incredibly expensive and / or incredibly expensive. I looked into it once before, and found a site that looked great and was known for being good value. I was excited right up until the bit that said 'packages are available from just $250 a month!'. Wow. So this, if it continues past the beta stage, is a fabulous opportunity for libraries to get on-board with new technology at no cost or really any hassle at all. My advice is to go to www.bloapp.com and set your library's blog app up (and your own blog, of course) - if you're worried about the fact that it's beta, you don't have to publicise it yet.

People are reading more and more on phones. You know all the stats already (all phones will be smart phones by the end of the decade; we'll access the internet more on phones than on PCs by the end of next year; people are preferring to read on apps than on mobile sites more and more, etc etc) so this has come along at a great time. Unlike the standard iphone widget you can install on wordpress.org blogs, this retains something of your blog's visual identity, too.

Do it! And when you've done it, let me know so I can subscribe. :)

- thewikiman

 

Why patrons are like marathon runners, and librarians need to serve refreshments on the hoof...

Library marketing guru Terry Kendrick describes the modern world as everyone rushing from A to B with their head down, and marketers having the near impossible task of trying to divert them over to come and talk about product X for a while. So for us as libraries to market successfully, we have to show these busy people how we, as a library, can get them to B faster or better - and we have to do it without slowing them down in the meantime.

Marathon runner gets refreshment

I'd extend the analogy to a marathon runner running past the refreshment area - at the moment libraries are standing behind (metaphorical) tables shouting about what orange juices they have and what vitamins these contain; what we should be doing is running alongside people with a tray, telling them that our orange juice will help them reach the finish line quicker. (This encapsulates marketing rules 1, 2 and 3 from the previous post: market the service, not the content; no one cares about the how; and and market what THEY value, continue to do what WE value.)

- thewikiman