A guide to networking for new librarians

I was really pleased to take part in the Annual programme for the ALA's New Members Round Table, last week - it was a webinar and the whole thing was recorded. You can watch and listen to it online here (it opens in Adobe Connect) - I talk about the 'What' of networking (starting around the five-and-half-minute mark) and finish things off with the 'Why' (around 42 minutes) - in between the How, Who, Where and When are covered by Loida Garcia-Febo, Courtney Young, JP Pocaro and Pat Hawthorne respectively.

Huge thanks to Bohyun Kim for inviting me to present - it was nice to take advantage of the technology to do something with the ALA without having to be at the conference in the US, and I enjoyed the webinar a lot. Appropriately, I made a few connections at the event and found it to be good networking experience.

Being forced to define networking for the purposes of the talk, and take a step back and look at what it means and involves, was a revealing experience, in particular because it made me realise how much of what I think about having a brand can apply to networking. In particular:

• Networking, like developing a brand, is a means to an end and that end is opportunities to do interesting or fun things - you meet and connect with people who expand your horizons, expose you to new ideas, and collaborate with you to do cool stuff. (Unlike brand networking is also an end in itself - it's just fun to talk to nice people.)
• If developing a brand is a natural byproduct of pursuing your professional interests in as networked a way as possible, then developing a network is a natural byproduct of the same thing, really.
• Related to the above: in my experience it's easiest to develop a network by positioning yourself as part of the dialogue in librarianship and contributing, than for example saying 'I'm going to make X connections' and actually setting out specifically to develop a network or market yourself .

I find my network (essentially: you lot) to be THE single most useful thing in my professional life, and in the webinar I reflected on a clear delineation (marked by the 2009 New Professionals Conference) of pre-networked-Ned and networked-Ned - all the interesting things have happened in the latter period. I could neither have written my book nor got my current job without my network. So a: thank you! And b: if you're wondering about taking the plunge and networking more, it's worth it. Becoming part of something bigger is a great thing.

- thewikiman

6 useful things Prezi can do (which even experienced users miss)

I keep discovering new things about the presentation software Prezi. Asking around, it seems lots of other users didn't know about some or all of these either, so with that in mind I thought I'd draw your attention to 6 useful things. Got any more? Leave them in a comment...

1. Upgrade to the educational licence for free if you are a student or work for a University

All you need to do is go to Upgrade on the Prezi site, and stick in your university email address (.edu or .ac.uk etc). As a result of the upgrade you get more storage space (quite useful), the ability to substitute the Prezi logo for one of your own (could be useful for institutional branding of Prezis) and the ability to keep Prezis private (very useful, particularly from a teaching point of view - you don't want students to see the presentation until it's ready!). Well worth doing, I think.

2. Hold down shift when drawing frames and hidden frames to maintain a perfect 4:3 aspect ratio (trust me, this one is REALLY useful!)

This is completely brilliant. I use LOADS of hidden frames in my Prezis, to ensure the viewer is shown exactly what I want them to see in the order I want them to see it. However, when you draw a frame or hidden frame which isn't the (usually 4:3) aspect ratio you're using to present - in other words, when the frame isn't the same shape & proportions as a monitor or projector screen - then other stuff can creep into the frame and slightly ruin all the careful planning.

By pressing shift before drawing a frame, it keeps a perfect 4:3 aspect ratio as you draw it - moving the mouse simply increases or decreases the size, but the shape stays the same. You can in effect create several screens, and populate the screens with content knowing that everything will fit perfectly when you're presenting or when people are viewing the presentation online. I used this technique loads in the new technologies Prezi and the branding Prezi I recently created. The result is: better looking, more cohesive prezis.

3. Save your Prezi to a USB stick

I realise most of you will know this one, but I wrongly assumed it was an 'upgraded licence only' option for ages, so thought I'd flag it up here. It's very much worth doing because a: you aren't relying on an internet connection, b: if you've got embedded YouTube videos (and there is an internet connection) they'll still play and c: it enables you to use a clicker to move the presentation along without having to stand by the PC and use a mouse or the keyboard - you can't use a clicker with a web-based Prezi, for some reason.

When you click 'download' you get a ZIP file - you can extract the ZIP to a USB stick but make sure you take all the files and folders with you, as you need all of them to play the Prezi back. You can't edit it on the stick, so make sure it's your final version before you download it.

4. Print your Prezi in an actually quite useful way

Pressing 'print' in edit mode saves the Prezi to a PDF - each page of the PDF is a 'screen' on Prezi (i.e each number on your path becomes a printed screenshot). Again, I'd not previously realised this worked so neatly. It means that, for example, for teaching, you could set a simplified path on your presentation, press print to produce a handout of a reasonable length, then put the path back to the full route again. Also, it's the ultimate back-up - if you can't present your Prezi for some disastrous reason, you can present with the PDF instead.

5. Import a PowerPoint presentation directly into Prezi

The easiest way to get started with Prezi is probably to import a PPT and mess around with that. If you have slides you wish to convert, just click Insert > PowerPoint and import them onto the canvas - you can choose all or some of the slides, and have Prezi automatically add a path between them if you like. You can edit the text within Prezi - it's not like importing a PDF where you're stuck with what you have.

I'm not sure there's much point in just pulling in some slides and leaving it at that, but it's a nice jumping-off point to creating something more interesting - and it's a lot quicker than typing all the info from your slides in by hand. Quick tip: the more straightforward the slide, the better this works - it struggles with more complicated stuff.

6. Choose from more than just 3 colours for your fonts

It used to be the case that you chose your theme, then stuck with the three colours you were given. Now you can change any passage of text to one of a huge number of colour choices - type it first, then the options appear above it on the right.

I hope some or all of these are useful.

A newly updated Ultimate Prezi Guide is here (refreshed in May 2013), and all sorts of related materials are available here.

- thewikiman

You already have a brand! Here are 5 ways to influence it... (#CILIPNPD12)

Yesterday I presented at possibly my favourite library event of all, CILIP's New Professionals Day. I love it because it gets so many people fired up and energised, and there's so much enthusiasm about the place. I was honoured to do the first talk of the day, and my presentation was about two things: firstly the fact that you don't have to be a super-librarian to get on in your career, and secondly that we all have a personal brand so if you do want to try and build that brand, there are steps you can take to do so positively.

I wanted to dispel some myths (particularly that we all have to aspire to be like the really well-known, uberlibrarians), following on from this blog post about whether or not we really have to market ourselves at all, which explains a lot of the stuff I talked about yesterday.

Here's the presentation (works best on full-screen):

You already have a brand! Here are 5 ways to influence it... on Prezi

I did a couple of things I've not done before, and I'll be doing both again as I liked how they worked - I got people to talk to each other (I know, hardly revolutionary is it! But I'd not done it before in a talk, only in a workshop scenario) for two minutes about what 'brand' really meant and it really seemed to energise the room, and I asked people to tweet definitions too, using some software in the Prezi which picked up the tweets in real-time. If you want to try the Twitter thing, here's what I used to do it.

There was some brilliant live-tweeting of the event (particularly by Annie_Bob) and people really seemed to get what I was trying to say, and be re-assured by it, which is great. In some cases (I'm looking at you Bethan Ruddock :) ) people actually restructured what I'd said into far better and more eloquently put points!  So as so much is unsaid in the presentation materials themselves, I put together a Storify of people's tweets.

Annie Johnson has also put together Storified boards of lots of the talks and workshops across the day, which can be found here.

What I was really trying to say...

Believe it or not, despite having thought about it loads, talked to other librarians about it loads, blogged about it previously and prepared a whole keynote on it, I have just now, this morning, 3 days after the event, come up with a sentence which encapsulates what I was really getting at with this first part of this presentation:

Ultimately, what gets you the job which pays your wages, is your ideas and the stuff on your CV which is relevant to that particular job. The whole process of building a brand, marketing yourself: that's a means to the end of getting more opportunities to add exciting and relevant ideas and things on your CV, rather than an end in itself.

Other blogposts about the New Professionals Day

If you've written a review or account of the day on your blog, let me know in the comments and I'll try and add to this post and collect all the links together.

So far I've found these:

• LIS New Professionals Network
• Neon Librarian
• Lady Pen's Treasure Trove
• Great Scott!
• Sensible Shoes
• Every burned book
• Boolean Berry
• Information Overload
• Siobahn B in the library
• Girlinthemoon - it's a pre-NPD post but it contains her beautiful Prezi...
• Girlinthemoon again
• Librarians on the Loose
• Tattle Tape and Tea
• But I do like Cardigans
• The Library Cauldron
• Taken for Binding
• Pretty curious, no?
• But I like saying sshhh..
• All the presentations from the keynotes and the workshops in one place .

The theme seems to be that people are taking actions based on what they've heard and done on the day, which is exactly what an event like this should make happen.

Thanks to Richard, Matthew and the other organisers for such a great day! I really enjoyed the other workshops and talks, particularly Emma Illingworth's session on CPD: she's a great teacher, skillfully letting us feel like we were coming up with the ideas... Her point was that we knew all this stuff already - sometimes, though, it's really helpful to have all the stuff we know drawn out of us, collated, and expressed.

Introducing the Library Marketing Toolkit website!

Months in the planning, the library marketing toolkit website is finally live! It can be found at www.librarymarketingtoolkit.com.

What's on it?

The site is essentially designed to give you lots of practical advice on how to market your library - be that public, academic, special or archive. There are tools and resources, lots of useful links, new case studies which will be added to on an ongoing basis, and there's info about the Library Marketing Toolkit book and its contributors.

There's also a blog, which will give tips and aim to highlight the best (and sometimes the worst) marketing from libraries around the world. The first post is Marketing libraries with new technologies: what you need to know, and what to do next and features this presentation, which I gave yesterday at an Academic and Research Libraries Group conference on new technologies in libraries:

(Works best on full-screen mode)

Marketing with New Technologies on Prezi

What's coming up next?

The next post on the site will be a fantastic case study from the Bodleian library at Oxford, about their amazing smartphone app which has had everyone from Stephen Fry downwards swooning over it's amazingness.

There's also some additional case study material which I couldn't fit into the book, and several other brand new case studies including stuff from the UnLibrary in Crouch End, high-level tips on crowd-sourcing from JISC's Ben Showers, and a brilliant how-to on social monitoring from Andy Burkhardt.

Subscribing etc

I'd love it if you subscribed to the new blog - you can subscribe by clicking here - and there's a Twitter account too, @libmarketing, which you can follow here. If you want to spread the word about the new website on Twitter (for which I'll love you forever!) here's a ready made click-to-tweet link to it.

About The Library Marketing Toolkit book itself

The Library Marketing Toolkit will be published by Facet Publishing this Summer (probably 20th of July in the UK, and slightly later in the US / Canada. Stateside it will be distrubuted and marketed by Neal-Schuman, who've just been bought by the ALA). It is aimed at public libraries, special libraries, academic libraries and archives, and is extremely practical in nature - ideas you can apply right away to market your library more succesfully.

The best part is, it has 27 fantastic case studies from really amazing people and libraries from the UK, the US, Canada, New Zealand, Australia and Singapore. Contributors include organisations like the British Library and the National Archive, New York Public Library, University of Cambridge, JISC - and amazing individuals too: see the Contributor's page of the Toolkit website for details of all of them.

You can order it direct from Facet, or via Amazon UK, Amazon US, Amazon Canada etc. As mentioned in the previous post, a free chapter is available for download, here (PDF).

We have one advance-copy review so far, a great one from Nancy Dowd, the vertiable QUEEN of marketing libraries!

Ned Potter's  book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!’ - Nancy Dowd, Author of ALA's Best Selling Book, Bite-Sized Marketing

- thewikiman

Free chapter of the Library Marketing Toolkit available for download!

My book on marketing libraries is completely finished, done, dusted, and is currently awaiting printing by Facet Publishing. It'll be out in July.

WOOT! :)

You can get info about how to order it from Facet, if you think it'll be useful for your library - in the meantime, anyone can download a free chapter (PDF) from the CILIP website. We've chosen the Introduction because it talks about the importance of marketing libraries, gives an overview of the book and descriptions of each chapter, and contains a case-study matrix which lists every single one of the 27 contributors, where they're from, what they cover, which sector they're relevant to etc etc. So basically it provides the best possible overview of the book, so you can decide if you want to order a copy or not...

This is a pre-final proofs version of the chapter so there will be one or two minor changes in the real thing, but most of the content is the same.

Let me know if you have any feedback!

- thewikiman