Yesterday I gave a talk to some Music Technology students about blogging. They're using blogs as part of their course, and I wanted to convince them to get the most out of the opportunity, and carry on after their Masters is done, because I think blogging is a fantastic thing.
I wanted the tips below to apply to anyone in academia who blogs, but hopefully also to libraries and librarians and other non-profits who want to get more out of it too.
This isn't the exact presentation I gave to the students - I've annotated it so it makes sense without me talking over the top of it. It covers building a readership, embedding multimedia, using the analytics, and a couple of other things too.
In case you're interested, here's a link to the Twitter Tips and Tricks post, of which there's a screen-shot in the presentation above.