Very occasionally I feature someone else's slides on this blog, and this is one of those times - because this presentation brilliantly elucidates almost everything I feel about modern library communication.
(Andy and Ange are on Twitter if you want to follow them for more.)
I worry that there's a sort of echo-chamber thing here, where people who already think like this nod and go 'yes absolutely' and people who don't agree shake their heads and say 'but what about [insert reason to carry on doing things ineffectively here]?' and none of us really change our thinking - but I hope that's not the case.
I think some people might think that the issues described in the presentation above are window-dressing or otherwise somehow superficial, but they absolutely are not - communication is at the heart of what we do in the information profession.
All of these things add up to make a huge contribution to the user experience - and ultimately the user experience defines whether your library is successful or not.
So in keeping with the advice in the slides, let's end with a call to action - is there one change you can make to the way you or your library does things, based on the above? Whether it's simply amending your signs so that if they say 'You can't do X here' they ALSO say 'but you can do it in location Y - here's how to get there' or a full-scale review of the communications in your institution, try and make a change!