Library adventures in Latvia! (Plus, what we can learn from their approach.)

I've just got back from Latvia where I've been doing some work for the Father's Third Son project - the part of the Ministry of Culture which looks after libraries, basically. This post is part 'here's what I did and how it went' and part 'Latvian libraries are pretty amazing - here's what we can learn from them'. I'll get the embedded presentation out of the way first.

New librarians: this is your time

The first thing I did was based largely on The Time For Libraries is NOW, and the third thing I did was in two separate Prezis which would be a bit complicated to reproduce here, so I'm embedding the middle one. It was delivered to information science students at the University of Latvia, and is basically about how great our profession is...

(For Slideshare file-size limit reasons, I've actually had to take out about 20 slides and get rid of loads of the pictures, but you'll get the general idea. Feel free to embed this wherever you see fit!)

New Librarians: This is your time

View more presentations from Ned Potter

The background

Father's Third Son have been working with Bill and Melinda' Gates's Global Libraries foundation to revolutionise libraries in Latvia.

The name derives from Latvian folklore, a tale which is a bit like a gender-reversed version of Cinderella but with more emphasis on overcoming difficulties and flourishing - the same story also informs the shape of the National Library of Latvia, being built at the moment (see pic below).

It's a project which has been running since 2007, and with great success. (Global Libraries works across 13 countries and Latvia tends to be held up as the example to follow.) Father's Third Son found me via Twitter and later Slideshare and my blog, and asked me to come over and do some presentations as part of their programme.

Latvian libraries

The Latvian libraries system is pretty amazing; they've done some great things in the past 5 years. I learned a lot - it was great to talk to people who'd surmounted some of the problems we have in the UK and the US, and have different issues. It was eye-opening: normally when I talk to librarians we all seem to be going through exactly the same stuff! But this was a little different. Here are some Latvian library headlines:

• They have 874 public libraries. For a population of around 2 million! I think that works out at around 7 times as many libraries per member of the population than we have in the UK.
• Most library users come to the library on foot - on average, nationally, they're an 18 minute walk away from their nearest one
• Check out this map showing how densely populated the country is with libraries!
• Father's Third Son has revolutionised the infrastructure - all the libraries now have PCs with up-to-date Office Suite installed, 24/7 free wifi, and 1800 librarians have had 140 hour training programmes to equip them to deal with the new technology and help others get the most out of it
• There is an information management undergraduate degree, which a lot of people take - but then don't go on to become librarians. So they have a retention issue which we don't have so much here, and not enough young people in the workforce. My second talk was intended to convince the students that this profession holds all sorts of interesting possibilities, so they'll stick with it
• They have a media briefing programme (which I was part of) - apparently one of the issues they have is the media are so positive about libraries most of the time, it's hard to make the case for taking investment to a new level! Imagine that! So part of my role was to look at future trends and tech possibilities, to showcase that the work (and investment) shouldn't stop yet...
• They create little success story videos for different markets which illustrate how the library have helped people (brilliant marketing technique!)
• Librarians are valued by communities as trusted sources of information, and have a very high satisfaction rating of 94%, among Government employees (compared with teachers 84%, and policemen with 48%!)
• They have an internet portal which all libraries are on. ALL of them - the public libraries, the academic libraries, the school libraries. One place which unites all the libraries online - easy for the user, and great potential for a united, cohesive voice for the libraries, too
• Did I mention they have a media briefing programme? .

I found it all pretty inspiring really (and I am quite cynical at heart...). The thing I was most impressed with is that Father's Third Son have managed to take a top-down look at the entire country's library system and implement changes from the ground up, and actually reach their goals and change things for the better. It's hard to imagine the same thing happening in the UK or the US, but it's good to know it can be done. What's really striking is how much infrastructure is put in place on libraries' behalf, I wish we had governmental departments working with us in that way. But we can definitely learn from their confidence of inviting the media, giving them lunch, working with them and escaping the echo chamber on a regular basis in a very direct way.

The trip itself and the presentations

It was a three-day trip, with day 1 mostly consisting of travel to Riga. I was then taken out to dinner by my very generous hosts, who told me a lot of useful info about the presentations I'd be giving. In the run-up to going away I'd been ill for two days so that lack of finishing off time, combined with learning a lot more about the context of the talks that evening, meant I was up late into the night using the hotel bar's wifi to tweak my presentations!

Day two started with a presentation to the Latvian media. How good is that? They have a media programme, and print and broadcast journalists, not just from Riga but all over Latvia, come for a morning of presentations. It's absolutely brilliant echo-chamber escaping, library media-narrative dictating stuff! The presentation before mine was about children's drawings of the library. It was in Latvian but I'd been told enough about it to think it was a wonderful idea - basically they give kids pens and blank paper and say 'draw your ideal library' and give no other instructions than that. Some kids just draw a picture, some add notes as well. Then child psychologists come along and analyse the pics, and they feed it all into their future planning for library design.

IS THAT NOT FABULOUS?

Seriously - the Latvian library system is ace.

Anyhow, I now had around an hour to present to the media. This amounted to around 30 minutes of stuff, to give the translator the other 30 minutes to put it all into Latvian. He was really nice - an English Professor at the University, who does a lot of work with movies to get them into the native language via sub-titles etc - and I made him promise not to stitch me up by saying things like 'This guy is talking complete nonsense. I'm not even going to bore you with an actual translation' etc etc.

The talk was mainly about the future trends in technology and the possibilities for libraries within that - it went quicker than I thought so I ended up ad-libbing a load of stuff about FourSquare which I'd had no intention of putting in there. There was also some stuff about the library at York, the new building and its associated technology etc. I don't think my style of presenting suits big statements followed by gaps for translation but it seemed to go fine, they listened all the way through, and they laughed a lot about the gin part of the great library stereotypometer...

I was then taken to the University for the talk to the students (the presentation embedded above). Because of the whole 'they complete the degree but then don't necessarily go on to become librarians' my brief was to convince them that our job has got all sorts of possibilities they may never had considered - I did my best! I've bought a clicker now to move the slides on, and I have to say I did feel much better being able to stride around the stage rather than being tied to the laptop. There was then an interesting panel discussion with academics in the department - most of which was in Latvian but some of it came my way and was translated into English. We ended up talking about the Widening Participation programme we run at York, the library going into Schools. I enjoyed it, it was fun.

Day 3 featured a recorded presentation at a production company - about marketing and advocacy. The idea is that it will be sub-titled and then circulated on DVD to all the Latvian libraries. I focused on basic principles of marketing, why we need to do it, why strategic marketing is more effective in the long-term, the possibilities and best practices of marketing with social media and how we use it at York, and the echo chamber problem and how to overcome it. I was using two Prezis for this one and I couldn't access them online (they were borked, although they seem alright now - great timing!) so I was incredibly relieved I'd decided to save them to a USB stick.  I had to wear a microphone unit and there were cameras and leads and screens, plus I couldn't have the laptop on the presentation on because it was plugged in to all the recording equipment! I thought it was going to be a nightmare but I asked if the audience could move so I could see them and the big screen without having to turn away from them, and managed to get through it without any restarts. I think it was fine.

Then I met Sanita Maleja who lots of people had told me about in the previous two days - she's like a local ceLIBrity (copyright - @lemurph) for her work with the New Professionals part of the LLA (Latvian Librarian's Association). We had to do a little interview for the New Profs blog but she was kind enough to take me into the old town, which I'd not really been able to see up to this point as I was always on the way somewhere. This was brilliant - Riga is amazing and I really enjoyed just wondering about, plus Sanita and I have very similar views on libraries and on the profession. It was a great end to a great trip.

In the interests of tourism, here's a pic I took, from a tower, of the National Library of Latvia, which is still being built...

The whole thing was very much in the category of 'interesting things I never thought I'd end up doing in my job'. So huge thanks for Father's Third Son for inviting me, and my bosses for allowing me to go, and to everyone for being so nice to me while I was there...

I don't often do blog posts like this where it's like a school report of what I got up to in the holidays, so for those of you who made this far I hope you'll let me off on this occasion! :-)

- thewikiman

Bravery based librarianship is the (only) future

 

In recent months I've been fortunate to meet a few people  I admire. Stephen Abram, Terry Kendrick, Andy Woodworth, and Jim Neal* are all people whose ideas about librarianship I've been inspired by.

I'm really interested in a common theme, one which the SLA2011 conference really hammered home for me. All of them have talked about the need for for a little chaos. They've all talked about the need to build in the potential for chaos into the fabric of librarianship and the libraries we work in - to deal with what Stephen calls the "asynchronous, asymmetrical threats" libraries are facing. He believes the only way to deal with this is through pattern disruption (and incidentally, points out that pattern disruption is a lot easier to achieve with people than it is with buildings or books).  In other words, mixing things up. Not just plodding along the same old route.

I think that chaos - deliberate, sanctioned chaos - is very, very hard to engineer. The whole thought of engineered chaos is almost oxymoronic anyway. You can only build in the potential for chaos but you can't be completely sure you'll be able to decide what that chaos will be. So you have to be really brave.

I think that bravery based librarianship is the only future we have. At some point, we have to disrupt the patterns and set a new path. Many libraries are doing this already - our profession is, of course, much more responsive to change than most people realise. But fear-based librarianship, or at least caution-based, still seems prevalent. Many a decision is made in order not to upset the minority, rather than to potentially please a whole new majority. In many cases, this approach is taken with good reason. But we're talking about the survival of our profession, here.

But what strikes me is how often I hear about bravery-based librarianship that goes well. There were loads of these at SLA2011. So many times when libraries take the plunge on some decision or other, the outcomes are positive. I know failure is less likely to make it into the public eye, but even so enough people are trying interesting things and discovering that - hey, guess what - the world DIDN'T end and the earth DIDN'T swallow them up, and in fact everything carried on, but slightly better. So we should learn from them.

So many great ideas get bottlenecked by trying not to upset people. We are at a time when we need to inspire people, not protect their delicate sensibilities. Merely not failing is no longer enough. We have to succeed in such a way that the odd failure happens too - otherwise we're not speculating enough to accumulate sufficiently. And I'm not talking about whole libraries, I'm talking about the ideas which drive them. Can we get ourselves into a collective mindset where we don't fear chaos?

If you have an example of bravery-based librarianship, either succeeded or failing, I'd love to hear it in the comments.

Andy Priestner, another librarian for whom I have much admiration, is a good example of someone who has reached a senior position and still innovates, forward-thinks, and generally terrorises the establishment. (He's even employed a Special Projects Officer who has the freedom to make chaos happen, in a good way, because they're not tied in to the daily grind of the library. This is, thus far, the only clear example I've seen of what Jim Neal advocates - to build in to your organisation at least one position with real freedom to innovate, react with agility, focus on new ideas and so on.) What Andy does at Cambridge works!  Bravery-based librarianship really can be done.

- thewikiman

* I didn't actually meet Jim Neal in the end. He did a talk at my previous institution, and it was amazing - I queued to meet him but ahead of me in the queue were all the really senior people in the organisation, including my boss and the librarian etc. So I thought they'd think I was out of place, and he probably wouldn't want to be bothered, so wussed out and left. Later, I found out he knew who I was because of the Movers and Shakers thing, and wanted to meet me. Moral of the story - if you get the chance to meet someone inspirational, just take that chance and filter out all the things which might cause you to leave instead! Don't let caution get the better of you; bravery FTW. :)

My SLA2011 Experience, in video form...

A while back I made a video about SLA 2011, the annual conference of the Special Libraries Association. I was lucky enough to win a place to attend this - I've been holding off putting the video on my blog until the Leadership and Management Division, who sponsored my award, had put it on theirs, as I made the video primarily for that. Anyway, here it is:

I made the video using good old fashioned Windows Movie Maker, and I've used the same techniques as in my Library Day in the Life vid to try and keep the viewer diverted! So it's not just me talking at the camera.

The whole SLA experience was so amazing, really I haven't even fully processed it. I keep going over my notes and spotting new things to go away and think about. If you're interested in some more reflections on the conference, I wrote a post on the SLA-Europe blog; I'd also recommend reading the reflections of my fellow ECCA winners, Sam Wiggins, Natalia Madjarevic, and Chris Cooper. And I would SO recommend applying for the ECCA next year!

I do have one over-arching conclusion from the conference, though. Which is... in my next post. :)

- thewikiman

Librarians are horizontal; libraries are vertical

I'm ensconced in the Special Libraries Association's massive annual conference in Philadelphia. It's fantastic. This is the first of probably a few posts picking up on key themes.

The Pulitzer prize winning author and controversial New York Times journalist Thomas Friedman opened the conference with his keynote on Sunday. Whatever you think of his politics, writing style, fee and so on, I'm really pleased that (as is always the case with SLA) a non-librarian was opening the event, and indeed a non-librarian will close it too. A key part of breaking out of the echo chamber is for us to go to non-library events, and to have non-librarians at ours.

Friedman is the author of  The World Is Flat, and he talked about how internet technology has flattened the world, brought companies and people together side by side, and interconnected them. This horizontal communication has, of course, revolutionised the way we work. He also talked about how vital the notion of 'upload' was - enabling people to participate in the web, not just consume it, and how much this increases involvement and excitement and commitment to the cause.

It strikes me that librarians are pretty good at this, for the most part. We live in this horizontal world, we are interconnected, we use web  2 tools to talk to each other, we upload. We are horizontal, and our wold is flat. Libraries, on the other hand, struggle with this a lot more. Libraries are vertical. Libraries' content is often hidden behind catalogues or databases which aren't fully interoperable with the rest of the web, which thwart the interconnectivity. Furthermore, we find it very difficult to encourage 'upload'. We are so used to protecting our collections, that the notion of giving people an active role and allowing them ownership is hard to come to terms with. We're trying, I think, but it's hard to empower people in the kinds of ways that makes them excited, passionate, and consequently advocates. People tell their friends about stuff they can claim ownership of, it's partly why there are so many web 2 success stories; we in libraries are still at the stage where we gasp at the idea of allowing tagging on our catalogues.

It's a tricky issue - but we have to address it sooner or later...

- thewikiman

Presenting opportunities at library events, and how to get them

The Short Version of this post 

Want to present at library events? Want to know how others go about getting speaking engagements? The basic answer is, it's who you know. Don't despair though - it's not a closed club or a clique. You very quickly get to know people by putting yourself out there, answering calls for papers, organising events yourself, and blogging so people know your views and interests. 

I asked people on Twitter how they got their library speaking gigs - it was a 'tick all that apply question'. A massive 69% of respondents have got speaking engagements through someone recommending them: this is the most common route. The next most common was knowing one of the organisers (59%); then answering a call for papers was next (53%). The other significant number of votes was for getting asked off the back of other speaking engagements (51%). So really, once you're in the loop, you're in the loop - do a couple of talks and the whole thing self-perpetuates and you'll probably end up being asked to do more. 

For a more in depth look at all this, read on. 

The Long Version of this post

If you're professionally active and interested in librarianship beyond just your own job (and I'm presuming you wouldn't be bothering with this blog if that wasn't the case!) then you might be wondering about speaking at library events: conferences, open days, symposia, training days etc. This post discusses how other information professionals approach doing this - how do you get to talk at interesting events? 

Presenting is something I'd completely recommend doing, and I know a lot of others feel the same way. It's not as scary as you might think (and it very quickly gets even less scary for a lot of people), it can be really exhilarating, and it's great professional development. Presentations are an increasingly important part of many library roles, so it allows you to put a key skill on your CV. Just being on stage to talk about a subject is enough to really focus your mind on learning more about it, so you become more engaged and more well-researched as part of the process of preparing your talk. Plus of course it gets you out there, allows you to meet interesting people, makes networking a lot easier (people come up to you) and you may be able to build a reputation which leads to more interesting stuff. 

The most obvious way of getting yourself on a bill somewhere is to apply via a call for papers. There are loads of these across the course of the year - subscribe to the A Library Writer's Blog and Dolores' List of CFPs blogs to receive regular alerts, and eventually something relevant (and possibly local) will come up; these blogs also contain calls for book chapters and articles. Another obvious way is to join a professional body - CILIP, the SLA, ALA, BIALL, etc etc. As I've said before, it's a great way of allowing you to get involved with stuff which you might not be able to do as part of your current job (but which might help you get your next job..). 

How it's worked for me

I looked back over 26 events over the last 2 years that I've either done or been asked to do but couldn't (or am booked to do later this year). The route of the opportunities were as follows:

• Knowing the organiser(s): 7
• Recommendation: 7
• Reputation: 6
• Via my Twitter account / my blog: 2
• Answered a Call for papers: 2
• Was there for work: 1
• Don't know how they got my name: 1

. Some provisos and caveats: 'Reputation' refers to things like being asked to present the Echo Chamber talk with Laura Woods at Umbrella, because the organisers knew of our previous talks on the topic. So I don't mean that I got booked for my reputation! Just that people knew I (or in this case Laura and I) had talked on the subject or related subject before. Also, the twitter / blog category overlaps with the reputation and the knowing the organiser categories. It's all quite fluid and not as black and white as presented above.

Anyhow, clearly knowing people is useful - both organisers, and people with clout who recommend speakers for things. What often happens is that organisers of an event are organising it in their own time and they really want to get it sorted without too much fuss. So if they have a list of people they know are fairly reliable and have spoken at things before, they'll go right to that list. (There's a danger that this approach can lead to a stale or repetitive round of speakers at library events, but that's a debate for another day.) What I'm trying to say is: in a lot of cases you don't have to be the best, or the most knowledgeable, or the expert in the field - it's sufficient just to be okay at it and then people will come back to you as an easy and reliable option... You just need to take that first step on your own, and make something happen.

How it's worked for others

I ran a quick survey via twitter - so the usual disclaimer about the sample being skewed by their very 'being the sort of people who use twitter-ness' applies... I asked people to tick all that applied in terms of ways they'd got speaking gigs - here are the results from 68 respondents: 

The 8 votes for the 'other' categories were mostly what I would classify as 'Knowing one of the organisers' so in actual fact it's more of a tie between that category and 'Recommendation by someone' than is indicated above. Apologies for my slightly woolly categories, and thank you very much to everyone who filled out the survey and retweeted the link!

To give this a little bit of context, the ages of the people responding to this were as follows: 

• 69% were aged 26-40
• 24% were aged 41-60
• 4% were 60+
• 3% were 18-25

. So for the most part, the twitter poll mirrors my own experiences - it really is a case of the people you're in contact with being the key. That's why networking is so important (both in person and of course online). That said, I honestly believe networking is most effective if you approach it with the question "What can I do to help people?" rather than "how can I develop a network to help me?" - I know that sounds a bit twee but it really does seem to be the case that if you go out there solely with the intention of looking for opportunities, they may be slower to come to you. 

Some tips and other resources

Just briefly here's some related info on a variety of topics. 

Saying no Saying no is really, really hard - particularly to exciting opportunities. But there comes a time where taking more on will actually be bad for you, because to prepare well for a speaking engagement takes time, so it's very stressful if you don't have enough hours available. It's really okay to say no, particularly once you've got a few talks under your belt - in my experience people are generally very nice about it. 

Referring If you can refer the organisers to someone else, do so. Don't just refer at random, but if you know someone who could do a really good job instead of you, then pass on their name and email address to the organiser - it really helps the organiser (they can always ignore the referral, but often they're very grateful) and of course someone you like may well get a great opportunity from it. I once passed on something I couldn't do and recommended someone else - the person ended up doing such an amazing job that they were way, way better than I could've been, so I was really pleased they ended up doing it! I learned more from their presentation than I would've done from researching my own. 

Money There are people who make good money from speaking at library events. I am not one of them. I've only ever been offered one paid key-note, and I don't mind that at all - the fact that your travel is paid for (some people will speak at events for which their travel isn't covered, but that's not something I personally do) and your attendance at the event is paid for is great in itself, because you get to attend something interesting for free. So, don't expect to get paid for a long time - there isn't a lot of money floating around in library-land, and you'll normally have to settle for doing it for expenses, for the experience, and because it's fun. Plus it helps out the organisers out. 

Plus it goes without saying... You'll get more new invitations off the back of previous speaking engagements if you're prompt, courteous, enthusiastic, clear in your communication with the organisers, stick around for the rest of the day wherever possible, don't constantly refer to 'technical problems beyond my control' throughout your presentation, and all the other stuff you know already...

Links Elsewhere on the blog, check out this guide to submitting a proposal, and this guide to first-time public speaking, plus these polemical slides on the basic rules of presenting... There are also links to other people's articles on the same subjects, within those posts.

Over to you So, any more tips for the would-be presenters out there? Please leave a comment and help expand this guide. And if anything I've said doesn't chime with your own experience, I'd love to hear about that as well. 

Cheers!

 - thewikiman