Presenting opportunities at library events, and how to get them

The Short Version of this post 

Want to present at library events? Want to know how others go about getting speaking engagements? The basic answer is, it's who you know. Don't despair though - it's not a closed club or a clique. You very quickly get to know people by putting yourself out there, answering calls for papers, organising events yourself, and blogging so people know your views and interests. 

I asked people on Twitter how they got their library speaking gigs - it was a 'tick all that apply question'. A massive 69% of respondents have got speaking engagements through someone recommending them: this is the most common route. The next most common was knowing one of the organisers (59%); then answering a call for papers was next (53%). The other significant number of votes was for getting asked off the back of other speaking engagements (51%). So really, once you're in the loop, you're in the loop - do a couple of talks and the whole thing self-perpetuates and you'll probably end up being asked to do more. 

For a more in depth look at all this, read on. 

The Long Version of this post

If you're professionally active and interested in librarianship beyond just your own job (and I'm presuming you wouldn't be bothering with this blog if that wasn't the case!) then you might be wondering about speaking at library events: conferences, open days, symposia, training days etc. This post discusses how other information professionals approach doing this - how do you get to talk at interesting events? 

Presenting is something I'd completely recommend doing, and I know a lot of others feel the same way. It's not as scary as you might think (and it very quickly gets even less scary for a lot of people), it can be really exhilarating, and it's great professional development. Presentations are an increasingly important part of many library roles, so it allows you to put a key skill on your CV. Just being on stage to talk about a subject is enough to really focus your mind on learning more about it, so you become more engaged and more well-researched as part of the process of preparing your talk. Plus of course it gets you out there, allows you to meet interesting people, makes networking a lot easier (people come up to you) and you may be able to build a reputation which leads to more interesting stuff. 

The most obvious way of getting yourself on a bill somewhere is to apply via a call for papers. There are loads of these across the course of the year - subscribe to the A Library Writer's Blog and Dolores' List of CFPs blogs to receive regular alerts, and eventually something relevant (and possibly local) will come up; these blogs also contain calls for book chapters and articles. Another obvious way is to join a professional body - CILIP, the SLA, ALA, BIALL, etc etc. As I've said before, it's a great way of allowing you to get involved with stuff which you might not be able to do as part of your current job (but which might help you get your next job..). 

How it's worked for me

I looked back over 26 events over the last 2 years that I've either done or been asked to do but couldn't (or am booked to do later this year). The route of the opportunities were as follows:

• Knowing the organiser(s): 7
• Recommendation: 7
• Reputation: 6
• Via my Twitter account / my blog: 2
• Answered a Call for papers: 2
• Was there for work: 1
• Don't know how they got my name: 1

. Some provisos and caveats: 'Reputation' refers to things like being asked to present the Echo Chamber talk with Laura Woods at Umbrella, because the organisers knew of our previous talks on the topic. So I don't mean that I got booked for my reputation! Just that people knew I (or in this case Laura and I) had talked on the subject or related subject before. Also, the twitter / blog category overlaps with the reputation and the knowing the organiser categories. It's all quite fluid and not as black and white as presented above.

Anyhow, clearly knowing people is useful - both organisers, and people with clout who recommend speakers for things. What often happens is that organisers of an event are organising it in their own time and they really want to get it sorted without too much fuss. So if they have a list of people they know are fairly reliable and have spoken at things before, they'll go right to that list. (There's a danger that this approach can lead to a stale or repetitive round of speakers at library events, but that's a debate for another day.) What I'm trying to say is: in a lot of cases you don't have to be the best, or the most knowledgeable, or the expert in the field - it's sufficient just to be okay at it and then people will come back to you as an easy and reliable option... You just need to take that first step on your own, and make something happen.

How it's worked for others

I ran a quick survey via twitter - so the usual disclaimer about the sample being skewed by their very 'being the sort of people who use twitter-ness' applies... I asked people to tick all that applied in terms of ways they'd got speaking gigs - here are the results from 68 respondents: 

The 8 votes for the 'other' categories were mostly what I would classify as 'Knowing one of the organisers' so in actual fact it's more of a tie between that category and 'Recommendation by someone' than is indicated above. Apologies for my slightly woolly categories, and thank you very much to everyone who filled out the survey and retweeted the link!

To give this a little bit of context, the ages of the people responding to this were as follows: 

• 69% were aged 26-40
• 24% were aged 41-60
• 4% were 60+
• 3% were 18-25

. So for the most part, the twitter poll mirrors my own experiences - it really is a case of the people you're in contact with being the key. That's why networking is so important (both in person and of course online). That said, I honestly believe networking is most effective if you approach it with the question "What can I do to help people?" rather than "how can I develop a network to help me?" - I know that sounds a bit twee but it really does seem to be the case that if you go out there solely with the intention of looking for opportunities, they may be slower to come to you. 

Some tips and other resources

Just briefly here's some related info on a variety of topics. 

Saying no Saying no is really, really hard - particularly to exciting opportunities. But there comes a time where taking more on will actually be bad for you, because to prepare well for a speaking engagement takes time, so it's very stressful if you don't have enough hours available. It's really okay to say no, particularly once you've got a few talks under your belt - in my experience people are generally very nice about it. 

Referring If you can refer the organisers to someone else, do so. Don't just refer at random, but if you know someone who could do a really good job instead of you, then pass on their name and email address to the organiser - it really helps the organiser (they can always ignore the referral, but often they're very grateful) and of course someone you like may well get a great opportunity from it. I once passed on something I couldn't do and recommended someone else - the person ended up doing such an amazing job that they were way, way better than I could've been, so I was really pleased they ended up doing it! I learned more from their presentation than I would've done from researching my own. 

Money There are people who make good money from speaking at library events. I am not one of them. I've only ever been offered one paid key-note, and I don't mind that at all - the fact that your travel is paid for (some people will speak at events for which their travel isn't covered, but that's not something I personally do) and your attendance at the event is paid for is great in itself, because you get to attend something interesting for free. So, don't expect to get paid for a long time - there isn't a lot of money floating around in library-land, and you'll normally have to settle for doing it for expenses, for the experience, and because it's fun. Plus it helps out the organisers out. 

Plus it goes without saying... You'll get more new invitations off the back of previous speaking engagements if you're prompt, courteous, enthusiastic, clear in your communication with the organisers, stick around for the rest of the day wherever possible, don't constantly refer to 'technical problems beyond my control' throughout your presentation, and all the other stuff you know already...

Links Elsewhere on the blog, check out this guide to submitting a proposal, and this guide to first-time public speaking, plus these polemical slides on the basic rules of presenting... There are also links to other people's articles on the same subjects, within those posts.

Over to you So, any more tips for the would-be presenters out there? Please leave a comment and help expand this guide. And if anything I've said doesn't chime with your own experience, I'd love to hear about that as well. 

Cheers!

 - thewikiman

One step forward, two steps back in library-land

There was a couple of really nice things I read yesterday. Firstly, Katie Birkwood got out of the Echo Chamber and presented at Ignite London 4, a non-library event, and talked about libraries. This is absolutely brilliant - a central tenant of the echolib philosophy is to go where librarians aren't, and preach to the unconverted. By the sounds of things she succeeded in converting some of them, too - you can read about it on her blog, here.

I wanted to embed her slides here because I think they are absolutely fantastic:

Just a Room Full of Stuff? Why Libraries are Great / Katie Birkwood

View more presentations from Katie Birkwood.

Another positive thing (for me) was seeing Emma Davidson's blog post about the LISNPN competition - she contrasted the energies being directed at down-playing the positivity around the SaveLibraries campagin, on the LIS-Profession mailing list, with the energies being directed at trying to improve things a tiny bit, via our competition. That was a nice way of looking at it. Emma said:

"I think it’s extremely interesting that one cohort is choosing to spend their energies deploring the current situation, whilst the other is doing their best to get people to do something about it.

Of course, some of the points made on the discussion list are extremely valid, and equally one might argue that a bunch of random acts of advocacy won’t necessarily make much difference to the overall picture, but I know which general approach makes me proud to be part of this profession, and which route fills me with gloom."

Generally speaking I think those JISC-mail lists seem to bring out the worst in people a lot of the time, I don't know why. Lots of gloom mixed in with the odd flash of anger. They can be very productive at times, though, so I stay subscribed and look for diamonds in the rough.

My own views on SaveLibrariesDay, both the positive and the cautioning, are encapsulated better than I could say it myself by this excellent piece on Use Libraries and Learn Stuff.

Anyhow, these nice things were offset by a pronouncement from David Cameron in the Commons. He's on a bit of a roll for making idiotic public statements of late, and this one was really depressing from an information professional's point of view.

"We all know a truth about libraries, which is that those which will succeed are those that wake up to the world of new technology, the internet and everything else, and investment goes in."

How utterly depressing. Needless to say in the echo chamber of this blog, we all know that we have of course woken up to the world of new technology (and THE INTERNET - thanks Dave, public libraries have offered internet access since the nineties for God's sake) a long time ago, and it is ignorant for him to pronounce otherwise. Has he been to a library recently, or is he just making it up? Has he been to his own library in the House of Commons which, despite being closer to the Victorian ideal of a library (the one that everyone thinks all libraries are like) than the vast majority of libraries in the world, still contains computers? I like the idea that if we DO 'wake up' to this stuff that we've been awake to for two decades, 'investment goes in' - well that's settled then, invest in us you fool.

Everyone tells you that living under a Tory Government will be rubbish, of course, but you really have to experience it for yourself to get the full forlorn, listless, faith-in-humanity eroding, fear-mongering, banker-pandering, xenophobic, misogynist, racist, homophobic, equality-ignoring hatefulness of it all. Good times.

Anyway, hearing David Cameron talk about libraries reminded me of an email exchange I'd had with Chris Rhodes, and he gave me permission to quote something he said which is very important, and very true, about the whole Save Libraries thing:

“The problem with the save libraries campaign [is] even highly educated people have no idea what libraries do.

‘Save the local bus route’ is an easier campaign, prima facie, because public perception of what the local bus route does and what it actually does are not that different. With ‘save the local library’ there is a massive disparity between what the library does and what people think it does.

The campaign has to both explain the role of libraries and explain why they should not be cut.”

I think he's absolutely right, and it does make the whole thing massively, massively harder.

*bangs head against desk*

Sorry, normal cheerier service will be resumed with the next blog post. :)

- thewikiman

Learning from the Orteig Prize - the sky is the limit for libraries!

It was from this Freakonomics Radio podcast, which I've refered to on this blog before and which provoked a huge number of comments, that I learned about the Orteig Prize. It's a really fascinating story, it inspired the LISNPN competition mentioned in part one of this post, and who knows what else we can learn from it - so bear with me while I go through the events of the early 1920s.

A little history

In 1919, a New York hotelier called Raymond Orteig put up a prize of $25,000 (equivalent to over $300,000 today in pure inflation terms, but actually a lot more in terms of what that money could buy) for the first aviator to fly non-stop from New York to Paris, or the other way around. For the first five years, no one could claim his prize as the technology wasn't advanced enough. But in those five years people worked enormously hard, because that was an enormous amount of money.

Eventually, in 1927, Charles Lindbergh makes the flight successfully, and wins the prize. It took 33.5 hours in a single-engine plane (the Spirit of  St Louis) and was a minor miracle of good fortune allied with supreme skill, but he made it safely to France. Lindbergh was only 25 years old at the time, and he used the massive fame he now enjoyed to promote commercial aviation. He was obviously one of those polymathic people who just operate on a higher plain (no pun intended) than the rest of us - he later became a prize-winning author, an environmentalist (can't of been too many of them at that time), an international explorer and an inventor!

This was of course a fantastic achievement, but the existence of the competition catalysed massive progress in the aviation industry by loads of people, not just Lindbergh himself. In fact, $400,000 worth (in old money) of innovation happened from the combined entries to the competition - and Orteig only had to pay out once! The results of this expenditure were immediately quantifiable - the year before Lindbergh's flight, just 6,000 people travelled by air as passengers; 18 months afterwards there was 180,000 commercial passengers. Even in the months remaining in 1927, the year of his flight, applications for pilot's licences tripled and the number of registered aircraft quadrupled.

(Another ramification of the competition was, as you might expect with experimental air travel, a huge loss of human life. Many pilots died failing to win the prize. Hopefully a library equivalent won't place its entrants in such jeopardy...)

The Legacy

Apart from the 30-fold increase in commercial air-travel, which effectively gave birth the multi-billion dollar industry we know today, the prize had another legacy. Inspired by Orteig's competition, Peter Diamandis set up the X Prize Foundation. This offers a more modern prize of $10,000,000 to achieve huge goals such as commercial flight into space - again, far more than $10,000,000 is invested, in total, by all the entrants combined, so the field moves on apace. Not only that, but the Foundation themselves don't put up the prizes! They are funded by organisations and philanthropists, eager to making progress happen.

The LISNPN competition

As I'm sure you've realised, the LISNPN competition is a very (VERY) small-scale attempt to do something similar. We're offering prizes we think people will really value, and will be willing to work hard and innovate in order to have a shot at winning. Although entrants will retain full copyright of their ideas, LISNPN will be able to show-case ALL of them, and hopefully ALL of them should reach a new audience not normally involved with libraries at all. We're only giving out two prizes (again, put up by generous people who want to encourage the enterprise, rather than paid for from the - non-existent - LISNPN coffers) but hopefully the profession will benefit from lots and lots of advocacy efforts.

Are there other things we can do with competitons and libraires?

So is there scope for more library innovation on a much grander scale, adopting the Orteig prize principles? I think there must be. Other bodies must be able to run other competitions, the entries for which could be public-facing and progressive. I'd love to see one around technology in libraries.

And this links to another thing I've often thought, which is that libraries (certainly in the UK) don't appear to be as good at attracting philanthropy as other comparable areas. We need to be something that rich people and foundations think of when they're wondering where to put their money in a charitable way. Perhaps an innovation inspiring competition is a way to achieve this? What do you think?

In the meantime, good luck with the competition if you're entering.

- thewikiman

A competition to benefit everyone in libraries, not just the winners

LISNPN, the New Professionals Network, has just announced it's first ever competition and I am really excited about it.

You can read all about it on the network itself, but the short version is this: we want people who have entered the profession in the last decade or so to create a piece of library advocacy. It could be an article, a video, a slide-deck, an essay, a piece of art, a project, a campaign - literally anything that doesn't pre-date the competition. The only criteria is that it gets some pro-library ideas to people who wouldn't normally engage with libraries at all. The idea is to indulge in a bit of stealth advocising - to package up some library advocacy in something so intrinsically awesome that it reaches new audiences. Doesn't even have to be particularly stealthy - just reach new people.

The first prize is a full pass to Umbrella, CILIP's biennial conference which takes place in July this year. We're working with CILIP on this competition so thank you very much to CEO Annie Mauger for agreeing to be part of this - the prize is worth up to £500 (based on what the pass would cost to buy; it'd be slightly cheaper if you are a CILIP member already) and includes refreshments, social activities and the Gala Dinner. Attendance at such a conference is usually out of the reach of New Professionals due to the cost, so we're really hoping the competition sparks loads of interest and is entered by people who would love to attend but couldn't normally. Not only that but there is a second prize of attendance at the New Professionals Conference this year! This has kindly been donated by the Career Development Group. Full details of this year's NPC are still to be decided, but it'll take place in June, somewhere other than London. You can read about last year's conference here to get an idea of what it's all about.

We'd really encourage as many people as possible to enter, whether it will be your first attempts at library advocacy, or if you're a veteran. You can read the full Terms and Conditions on LISNPN. (And thank you muchly to the LISNPN admin team for spending ages with me working those out!)

Apart from the great prize, and it being another step forward for the network, there's another reason I'm thrilled about this. Every single entry should benefit the library community, whether it wins or not. Many competition entries are inward-facing rather than out-ward facing - an essay about why you want to win, only ever seen by the judges, for example. That's fine, but this is different. Because every single entry to this competition will be a little piece of library advocacy, a small effort to raise awareness about the profession and the industry. The beauty of a competition format like this is that one prize inspires multiple efforts - to actually commission 10 or 20 or 50 people to create advocacy would cost a fortune, whereas here we only 'pay out' once, or rather twice as we have a second prize. So lots of innovation is (hopefully) catalysed. When this happened in the air-travel industry, with the Orteig prize in 1927, it moved things on by years in a single leap! Not saying that will happen here, but I'm still excited at the prospects of what we can do.

You can read more about the Orteig Prize and how we can use the method to advance the library profession, in the unofficial part 2 of this blog post, here. It's a really interesting story!

- thewikiman

Everyone should read this article! Then maybe write their own...

Librarianship was yesterday featured in the Guardian's Beyond the Job Series. The article was entitled Beyond books: what it takes to be a 21st century librarian and was written by Emma Cragg and Katie Birkwood.

I am so happy about this article! For loads of reasons.

First of all, this is a brilliant piece. Here is a quote - I originally highlighted three paragraphs I really liked in order to copy and paste them, but realised that would basically be quoting half the article... Here is one bit I liked, but I liked all of it, and you should go read the whole thing.

"Books are only one aspect of what libraries and librarians are about. Librarianship is a people profession; a librarian's job is to connect people with the information they are seeking, whatever format that may take. At their heart, all library jobs have a central purpose: to help people access and use information, for education, for work, or for pleasure. In all library roles customer service and communication skills are important. If anyone ever thought they'd become a librarian because they liked books or reading, they would be sorely disappointed if they did not also like people too."

The article says all the things you'd want it to say, as a library professional, and all the things you'd need it to say, as someone curious about entering the field and needing to know the reality of it.

Second of all, it is in the Guardian. It will be read by thousands and thousands of people, all of whom will be educated about what librarianship consists of even if they don't go on to try and become one. It is a proper bonafide Echo Chamber escape. I believe the genesis of the idea came from this post on Emma's blog, and the comments that followed.

Thirdly, it mentions the Library Routes Project. Laura and I wanted to break this resource (which, if you're unfamiliar with it, documents librarians' roots into the profession and their routes through it) out of the echo chamber but have been unable to do so, really. I actually contacted the Guardian to propose an article about it, but didn't get a response. Emma and Katie have found just the right medium in which to mention it, and they got in lots of references to Bobbi Newman's Library Day in the Life Project too (you can see my video contribution to that project, here). Perfection! Since the article was published around 24hrs ago, the Library Routes wiki has been viewed hundreds of extra times - finally by some non-librarians, I hope.

Fourthly it mentions me! And this slide-deck:

If you want to work in libraries

I sought to get this slide-deck seen outside the echo chamber as much as possible, and although that certainly happened this will really add to it - in fact Emma commented that they were going to try and link to it from a Guardian article way back then, now it has finally come to fruition. It's really kind of Katie and Emma to include a link to this, so thank you to them. As a Guardian reader since literally aged 12 (yes, I know...) and someone who literally loves the paper and the institution, being mentioned by a Guardian article is definitely (literally) pretty fabulous!

So the question is, can any of us repeat this success elsewhere? Emma and Katie are presumably forbidden from reproducing their work in other publications, but there is nothing to stop the rest of us finding avenues for writing a guide to librarianship and getting it published in neutral, non-library places. Are you up for the challenge?

- thewikiman