Running sessions on Web 2.0 tools for researchers

Edit: This post has been sitting, completed and tagged, in my drafts folder for over a month - it was meant as a direct follow up to a previous post (linked below) but then the gender and digital idenity thing came up (which is now EVERYWHERE in the media - glad the issue is getting proper coverage) and after that my second daughter was born, so it all got pushed back... Anyhow, here it is. I recently ran a suite of 3 workshops, collectively entitled Becoming a Networked Researcher. I've put all the presentation materials elsewhere on the blog, so check them out if you're interested. This post covers the approach, what worked, what didn't, and general stuff about librarians getting involved with running researcher events that cover new online tools.

It's definitely time to do this

I've been wanting to do workshops like these for years... I run workshops for information professionals so I know how valuable it can be to learn about these tools - and blogs like the LSE Impact Blog show that in Higher Education generally, more and more people are finding Web 2.0 essential. As info pros a lot of us have this knowledge, so why not share it with an academic community who will be grateful for it and will benefit from it?

Previously some people may have thought I was something of a stuck record on this topic - just banging on about Twitter because it was what I knew about, when actually the Library should be focusing more on the traditional things we do with Researchers. (No one directly said this to me so I may well just be projecting!) But the thing about stuff like this is it opens doors - it positions the library or librarian as expert, and gains us respect. It means researchers become more open to the other things we have to offer.

Anyhow, demand for these sessions was huge. We're going to be running them twice a year from now on as once isn't enough. So if you have expertise in this area, try and make something happen!

What to cover?

I'd previously run an 'Enhancing your online reputation' workshop for academics which mainly covered blogs and twitter only, due to time constraints - I still see these as the big two. They're arguably the two most important platforms or tools, and they're definitely the right foundations on which to build a useful presence.

I also ran a taster session on online tools for academics which covered no less than 9 different things - interestingly, lots of them put in their feedback forms that of all the tools we covered, they'd want more training on Prezi. So I put Prezi into the collaboration and dissemination session, but actually it needs its own bespoke training really - it's too big to cover as part of something else.

I put in Academia.edu because I think it's actually quite useful, I put in LinkedIn because everyone else TELLS me it's useful, I put in Slideshare because I think it's the great underrated secret weapon of communicating ideas. I left out ResearchGate because I'd heard they're pretty aggressive in emailing people once they sign up, in a way which is annoying.

Anyhow, the Blogging session and Twitter session were much more successful than the other session, so I'd advise starting with these, and adding more if there's demand.

What worked

• Collaborating with RDT. The Researcher Development Team are nothing to do with the library, but thankfully they're open to collaboration. I managed to meet up with Russell Grant, who runs a couple of social media courses anyway, and suggest the suite described above to build on what he'd already done - in theory, an academic could have attended his two workshops and then my three workshops and they'd have all worked together, building knowledge and understanding. I really like working with departments outside the library generally - not least because then the events aren't 'Library events' that no one shows up for, they're University events which happen to be delivered by a librarian
• They What, Why, Examples, How method. I try do this in most of my training. You have to introduce a tool and tell an audience what it is - but it's vital to then go on to why they might want to use it before you go into the detail of how it works... With relevant examples if at all possible. Lots of the feedback suggests people really value this approach.
• Enthusiasm. I'm really enthusiastic about these topics, and that always helps...

What didn't

• Doing the workshops with only one-day gaps between them - I felt like it completely defined my week and didn't leave much room for anything else
• Not enough example - I tried to put loads in (academic examples specifically) but I could always use more
• The Collaboration and Dissemination session tried to fit too much into the time. We're splitting it up in future (see below)
• I can't make LinkedIn sound exciting... I know it's important. Everyone says it's important, researchers particularly. But I can't seem to convey its value well
• Some logisitical stuff to do with rooms and timing, with which I won't bore you now...

Future plans

We're running a tweaked programme in the next academic year, and it's going to be different in a few ways.

• It'll be run twice, once in the Spring and once in the Summer - the Autumn term is just too crazy for everyone concerned
• It'll have one session per week. Last time round I did all three sessions in a week and I'm not sure that really benefited the participants much - it just made me feel like I was having a crazy week
• There'll be a blogging session as before, a Twitter session as before, but the Collaboration and Dissemination session we're splitting up into two. We're doing a Prezi session, and then a 'social networks for researchers' session - I've asked a colleague from the Researcher Development Team if he can do the latter, because I think he'd be better at it than me
• I'm splitting the blogging and Twitter sessions into a 'PhD and Masters researchers' session and an 'academics' session - there's 90% crossover between those two groups, but the other 10% I found it frustrating only giving examples that worked fully for one or other group. Seeing as the sessions were over-subscribed anyhow, we may as well provide targeted workshops for each group
• So what this means is, in consecutive weeks we're offering an Introduction to Social Media (talk, given by my colleague Russell Grant), Enhacing your Online Reputation (workshop by Russell), Blogs (workshops, by me - one for postgrads and one for academics), Twitter (workshop, by me - workshops, by me - one for postgrads and one for academics), Social Networks For Researchers (workshop, by Rusell) and Prezi (workshop, by me). All one and a half hours except the Prezi one which needs to be 3hrs - I've tried teaching Prezi in less but it doesn't really work... .

Exciting stuff!

A brief guide to the best sites for finding freely available images online

Reblogged from the Library Marketing Toolkit I'm currently running a 23 Things self-directed learning programme at my University. One of the Things we just covered is Creative Commons images, and the best places to find them. I have a whole bunch of useful sites I draw people's attentions to in the Presentations Skills course I run, so shared them all via the 23 Things blog - it got a lot of RTs when I tweeted about it, so as people found it so useful I thought I'd share it here. Finding good quality images is absolutely critical to pretty much all forms of marketing, after all!

Creative Commons Licences allow people to freely and legally re-use artistic works, as long as they credit the creator of those works. This can apply to any media but it's most often associated with pictures, and there are literally hundred of millions of images online of very high quality, which we can use in posters, brochures, presentations, websites, handbooks, blogposts - whatever we like, as long as we abide by the conditions of  the Creative Commons (CC) licence under which they're made available.

A CC image from Flickr, courtesy of NASA's Marshall Space Flight Center, no less!  Find it at http://www.flickr.com/photos/28634332@N05/7637356614

 So where do you find these fantastic pictures?

• Flickr Creative Commons (http://www.flickr.com/creativecommons/) - Flickr is the big online picture sharing site, and it has the largest single supply of Creative Commons images (that I know of), tens of millions of them. It has plenty of non-licenced images to - which is to say, they're subject to normal copyright so we couldn't use them ourselves - but the link about takes you to CC part. 
• Compfight (http://compfight.com/) - Compfight searches Flickr better than Flickr searches itself. It does all the different CC licences at once, which is useful, and somehow (I have no idea how) it seems to sort the wheat from the chaff and bring back the more useful pictures. When you run a search on Compfight, click Creative Commons from the menu down the left next to the results - from then on, every image you search for you can use.
• Wikimedia Commons (http://commons.wikimedia.org/wiki/Category:Images) has over 15 million CC images and, unlike pretty much all the other sources listed here, the images are categorised (by date, location, format, style etc) so you're not reliant on keyword searches to find what you need 
• Iconfinder (http://www.iconfinder.com/) does what it sounds like it does - finds icons which are available for re-use. So not photographs like the other sites we're talking about, but small graphics and images which can be very useful in presentations. All the pictures in this University of York Library slide-deck are from Iconfinder, for example. 
• Stock Xchange (http://www.sxc.hu/) is the equivalent of iStock Photo except the images are free to use with attribution. It is particularly useful for finding pictures on a plain white background, for use in PPTs. 
• Morguefile (http://www.morguefile.com/) is similar to StockXchange, perhaps not as good (and not as comprehensive) - but the images are even licensed for commercial use, so you can use them to advertise things. 
• Blue Mountains (http://flickrcc.bluemountains.net/flickrCC/) For the completists, a site called Blue Mountains does roughly what Compfight does. Try searching for a keyword but also putting BW in the search box (e.g. bw clocks) - it'll bring back very stylish black and white photos, often with a one-off splash of colour somewhere within them. 
• TinEye MultiColor Search Lab (http://labs.tineye.com/multicolr) is my favourite image search engine (thank you to Katie Birkwood for pointing it out to me). You can't search by keyword - instead you search by colour, up to five colours in fact... How cool is that?  It means you can find fabulous CC images that exactly match your branding! Marketing win.

The ridiculous reach of Slideshare

I'm always banging on about Slideshare.net to anyone who'll listen - I think it's the great underrated social network, the secret weapon of communication. And people do listen - whether it's librarians on presentation skills or social media courses, or academics on web 2.0 / edtech courses, people are amazed at the reach Slideshare can provide. An example I like to give is of a presentation I created a couple of years back called The Time For Libraries Is Now - it's essentially pro-library propaganda packaged up in such a way that non-librarians will hopefully look at it. I've only given that presentation once to a room full of people, but it's been viewed around 70,000 times online - that's the equivalent of my having presented at Wembley Stadium! It's more or less the same amount of effort, for hundreds of times the audience and reach, and that makes Slideshare invaluable. People LOVE to share presentations, they tweet links to them, they talk about them on Facebook, they embed them on their own blogs and sites - and they view them a lot more readily than they'll read an article or a blogpost. It's all about packaging up a message for maximum impact; I've said before on this blog, that if I have something really important to say, I'll say it with slides.  Here's my Slideshare profile. Anyhow, Slideshare have just started emailing users with updates on how their decks are doing. This week I got this:

What struck me (apart from the fact that the Tweets / FB stats are wrong for some reason) is the sheer number of views per week - for things I've already done, and don't update or even regularly add to. Around 2 thousand views a week! This blog gets around 2,500 views a week (unless I actually write a blog post in a given week, in which case hopefully it goes up a bit...) and that's with an archive of 100s of posts for Google to find - Slideshare only has about 25 of my presentations on and yet that many people are receiving the messages I've put out there. (Plus, only four of my blogposts have had over 10,000 views, let alone 50 or 70,000.)

So, information professionals with something to say - make a nice slidedeck and get it on Slideshare. Libraries with key messages for users and potential users - by all means use all the usual channels, but use Slideshare as well! Got some new facilities? Make a slide deck about it, full of nice pictures of those facilities, and embed it on your library homepage. Got some new courses coming up? Create a PowerPoint with what the courses are, why they'll benefit the users, and some quotes from previously satisfied customers - stick it on Slideshare and embed it on your bookings page. Teaching information skills? Put the PowerPoint on Slideshare afterwards so your students can refer back to it.

In terms of getting your message to stick, and generally making slide decks which are nice enough to get shared a lot on Slideshare (and perhaps picked up and featured on their homepage, which guarentees a huge amount of exposure), here's some tips I've previously posted on here - on a slidedeck of course!

Good presentations matter from Ned Potter

And if you're interested and haven't seen it, here's the Time For Libraries Is Now deck I mentioned at the top of the piece.

The time for Libraries is NOW from Ned Potter

Creating ambient awareness of the Library as authoritative source

 

I've recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy. Here's where you can read the first of my columns, about the increasingly important practice of marketing with video. The second one went online last week - you can read it here.

It's about creating ambient awareness of the Library as authoritative source - the reason it doesn't say that in the article itself is that it's a much better way of putting it than I could come up with myself! The particular phrase comes from Valarie Kingsland, as part of this tweet responding to the article (see more response below).

The central tenet of the article is something I first grasped when Terry Kendrick explained it to me - that it's very hard to get anyone to take an action as a result of any one-off piece of marketing, and that it is this unrealistic expectation which leaves so many library marketers disappointed. You really have to build an awareness of what you do over time, so you're the first thing people thing of when they DO need your services - rather than expecting them to drop what they're doing and run to the Library when they see your tweet / poster / email / leaflet or whatever... Hence the title of the column - marketing libraries is like marketing mayonnaise, in that no one sees an ad for Hellman's Mayo and rushes out to buy some, but when it comes to the time when they need mayonnaise, Hellman's are foremost in their minds because they see so many ads and promotions. Read the article to see what I'm on about!

The reaction to the piece was fantastic, and I'm really pleased to see how many people really 'got' it. I've documented a small selection of it on Storify.

Digital Marketing Toolkit workshop, 21st May, Edinburgh

Next month I'm running a workshop on marketing information services using new technologies. It's a course I really enjoy teaching - during the full-day we discuss marketing with video, mobile, online publishing, geolocation (Foursquare), actual real-life useful things to do with QR Codes, social media... The emphasis as always is on talking not just about why they're relevant, but what actual next-steps you might take towards using them.

The course is being put on by UKeIG - full details can be found on their website.

Here's some pariticpant feedback from last time we ran it:

• Really useful, great delivery. Thanks!
• Brilliant workshop, well done!
• Perfect; taught me more about things I was using and also some new
• Excellent day
• Very informative, paced well
• Hugely useful
• Thought it was a great overview, got a lot from it .

So, I hope to you see some of you there!