Library Marketing Course

Filtering by: Library Marketing Course

Marketing your library: online training for PiCS
Jan
23
to Jan 25

Marketing your library: online training for PiCS

I'm running one more set of dates for PiCS in 2017, aimed at Libraries in Australia.

The training will take place over two sessions, two days apart (the 12th and 14th of December), each lasting two hours. More details including booking can be found on PiCS' website.

This practical training covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

“Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA

”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University

“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne
— Feedback from previous online and face-to-face versions of this course
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Strategic Marketing workshop for the Initiative Fortbildung
Jun
29
12:30 PM12:30

Strategic Marketing workshop for the Initiative Fortbildung

I am properly excited to be running a workshop for the excitingly named Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V.  in Berlin, about whom you can read more here.

It runs across a day and a half. The programme and more info can be found on this page.

 

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Marketing your library: online training for PiCS [New Zealand time]
Apr
4
9:00 AM09:00

Marketing your library: online training for PiCS [New Zealand time]

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

  • Marketing Part 1) April 4th. 9am - 11am Auckland time.
  • Marketing Part 2) April 11th. 9am - 11am Auckland time.

    [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

“Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA

”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University

“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne
— Feedback from previous online and face-to-face versions of this course

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

 Click to go to PiCS.com.au in a new window, for more details including booking info

Click to go to PiCS.com.au in a new window, for more details including booking info

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Pure Marketing workshop for ANLTC, Dublin
Apr
19
10:00 AM10:00

Pure Marketing workshop for ANLTC, Dublin

I will be running a workshop covering the first half of the Academic and National Library Training Cooperative's Developing a Marketing and Promotion Focus in Irish Libraries: what is it and are we really doing it? day at Trinity College in Dublin. There'll be several presentations from others in the afternoon, looks like a really good day.

More info on the event can be found here. This includes the booking application form.

 

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Marketing Workshop at LIANZA, New Zealand
Nov
11
10:00 AM10:00

Marketing Workshop at LIANZA, New Zealand

As well as delivering a talk at the LIANZA Conference in Wellington, I'm also delivering a workshop of around two and a half hours.

It will be a condensed versions of my Marketing training and will build on the contents of the previous days' talk.

Details of the conference, including booking, are on the LIANZA website.

Header pic by Aidan.

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Marketing Your Library Service workshop (Brisbane, Australia)
Apr
24
9:30 AM09:30

Marketing Your Library Service workshop (Brisbane, Australia)

A full-day workshop in Brisbane on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.

Information on the exact times and location, and booking options, are on the PiCS website.

Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.

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Marketing Your Library Service workshop (Syndey, Australia)
Apr
22
9:30 AM09:30

Marketing Your Library Service workshop (Syndey, Australia)

A full-day workshop in Sydney on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.

Information on the exact times and location, and booking options, are on the PiCS website.

Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.

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Marketing Your Library Service Workshop (Melbourne, Australia)
Apr
20
9:30 AM09:30

Marketing Your Library Service Workshop (Melbourne, Australia)

A full-day workshop in Melbourne on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.

Information on the exact times and location, and booking options, are on the PiCS website.

Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.

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