I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.
Time and date
The training will take place over two sessions a week apart, each lasting two hours.
- Marketing Part 1) April 4th. 9am - 11am Auckland time.
- Marketing Part 2) April 11th. 9am - 11am Auckland time.
[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]
This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.
We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.