times higher education

Universities need to get better at using Instagram – here’s how

I wrote an article for the Times Higher all about University use of Instagram. I think Insta is absolutely the most important social media in Higher Education at the moment now Twitter has become unusable, and this article sets out why that is and what to do about it.

It contains some stats, some useful links, and above all guidance on how to use it well!

Screenshot. Text reads: Instagram is the most effective social media channel to engage students, argues Ned Potter. In this resource, he outlines ways to produce successful content and increase reach

The article is free to read - click the image or the link above go to the post on Times Higher Education site