Information Literacy

The problem with peer review (by @LibGoddess)

 

I am ridiculously excited to introduce a new guest post.

I've been wrestling for a while with the validity or otherwise of the peer review process, and where that leaves us as librarians teaching information literacy. I can't say 'if you use databases you'll find good quality information' because that isn't neccessarily true - but nor is it true to say that what one finds on Google is always just as good as what one finds in a journal.

There was only one person I thought of turning to in order to make sense of this: Emma Coonan. She writes brilliantly about teaching and information on her blog and elsewhere - have a look at her fantastic post on post-Brexit infolit, here.


The Problem With Peer Review | Emma Coonan

Well, peer review is broken. Again. Or, if you prefer, still.

The problems are well known and often repeated: self-serving reviewers demanding citations to their own work, however irrelevant, or dismissing competing research outright; bad data not being picked up; completely fake articles sailing through review. A recent discussion on the ALA Infolit mailing list centred on a peer-reviewed article in a reputable journal (indexed, indeed, in an expensive academic database) whose references consisted solely of Wikipedia entries. This wonderfully wry PNIS article - one of the most approachable and most entertaining overviews of the issues with scholarly publishing - claims that peer reviewers are “terrible at spotting weaknesses and errors in papers”.

As for how peer review makes authors feel, well, there’s a Tumblr for that. This cartoon by Jason McDermott sums it up:

Click the pic to open the original on jasonya.com in a new window

Click the pic to open the original on jasonya.com in a new window

- and that’s from a self-proclaimed fan of peer review.

For teaching librarians, the problems with peer review have a particularly troubling dimension because we spend so much of our time telling students of the vital need to evaluate information for quality, reliability, validity and authority. We stress the importance of using scholarly sources over open web ones. What’s more our discovery services even have a little tickbox that limits searches to peer reviewed articles, because they’re the ones you can rely on. Right? …

So what do we do if peer review fails to act as the guarantee of scholarly quality that we expect and need it to be? Where does it leave us if “peer review is a joke”?

The purpose of peer review

From my point of view as a journal editor, peer review is far from being a joke. On the contrary, it has a number of very useful functions:

·        It lets me see how the article will be received by the community

The reviewers act as trial readers who have certain expectations about the kind of material they’re going to find in any given journal. This means I can get an idea of how relevant the work is to the journal’s audience, and whether this particular journal is the best place for it to appear and be appreciated.

·        It tests the flow of the argument

Because peer reviewers read actively and critically, they are alert to any breaks in the logical construction of the work. They’ll spot any discontinuities in the argument, any assumptions left unquestioned, and any disconnection between the method, the results and the conclusions, and will suggest ways to fix them.

·        It suggests new literature or different viewpoints that add to the research context

One of the hardest aspects of academic writing is reconciling variant views on a topic, but a partial – in any sense – approach does no service to research. Every argument will have its counter-position, just as every research method has its limitations. Ignoring these doesn’t make them go away; it just makes for an unbalanced article. Reviewers can bring a complementary perspective on the literature that will make for a more considered background to the research.

·        It helps refine and clarify a writing style which is governed by rigid conventions and in which complex ideas are discussed

If you’ve ever written an essay, you’ll know that the scholarly register can work a terrible transformation on our ability to articulate things clearly. The desire to sound objective, knowledgeable, or just plain ‘academic’ can completely obscure what we’re trying to say. When this happens (and it does to us all) the best service anyone can do is to ask (gently) “What the heck does this mean?”

In my journal’s guidelines for authors and reviewers we put all this a bit more succinctly:

The role of the peer reviewer is twofold: Firstly, to advise the editor as to whether the paper is suitable for publication and, if so, what stage of development it has reached. [ ….] Secondly, the peer reviewer will act as a constructively critical friend to the author, providing detailed and practical feedback on all the aspects of the article.

But you’ll notice that these functions aren’t to do with the research as such, but with the presentation of the research. Scholarly communication always, necessarily, happens after the fact. It’s worth remembering that the reviewers weren’t there when the research was designed, or when the participants were selected, or when the audio recorder didn’t work properly, or the coding frame got covered in coffee stains. The reviewers aren’t responsible for the design of the research, or its outputs: all they can do is help authors make the best possible communication of the work after the research process itself is concluded.

Objective incredulity

Despite this undeniable fact, many of the “it’s a joke” articles seem to suggest that reviewers should take personal responsibility for the bad datasets, the faulty research design, or the inflated results. However, you can’t necessarily locate and expose those problems on reading alone. The only way to truly test the quality and validity of a research study is to replicate it.

Replication - the principle of reproducibility - is the whole point of the scientific method, which is basically a highly refined and very polite form of disbelief. Scholarly thinking never accepts assertions at face value, but always tests the evidence and asks uncomfortable, probing questions: is that really the case? Is it always the case? Supposing we changed the population, the dosage, one of the experimental conditions: what would the findings, and the implications we draw from them, look like then?

And here’s the nub of the whole problem: it’s not the peer reviewer’s job to replicate the research and tell us whether it’s valid or not. It’s our job - the job of the academic community as a whole, the researcher, the reader. In fact, you and me. Peer reviewers can’t certify an article as ‘true’ so that we know it meets all those criteria of authority, validity, reliability and the rest of them. All a reviewer can do is warrant that the report of a study has been composed in the appropriate register and carries the signifiers of academic authority, and that the study itself - seen only through this linguistic lens - appears to have been designed and executed in accordance with the methodological and analytical standards of the discipline. Publication in a peer-reviewed journal isn’t a simple binary qualifier that will tell you whether an article is good or bad, true or false; it’s only one of many nuanced and contextual evaluative factors we must weigh up for ourselves.

So when we talk to our students about sources and databases, we should also talk about peer review; and when we talk about peer review, we need to talk about where the authority for deciding whether something is true really rests.

Tickboxing truth

This brings us to one of the biggest challenges about learning in higher education: the need to rethink how we conceive of truth.

We generally start out by imagining that the goal of research is to discover the truth or find the answer - as though ‘Truth’ is a simple, singular entity that’s lying concealed out there, waiting to be for us to unearth it. And many of us experience frustration and dismay at university as a direct result of this way of thinking. We learn, slowly, that the goal of a research study is not to ‘find out the truth’, nor even to find out ‘a’ truth. It’s to test the validity of a hypothesis under certain conditions. Research will never let us say “This is what we know”, but only “This is what we believe - for now”.

Research doesn’t solve problems and say we can close the book on them. Rather it frames problems in new ways, which give rise to further questions, debate, discussion and further research. Occasionally these new ways of framing problems can painfully disrupt our entire understanding of the world. Yet once we understand that knowledge is a fluid construct created by communities, not a buried secret waiting for us to discover, then we also come to understand that there can be no last word in research: it is, rather, an ongoing conversation.

The real problem with peer review is that we’ve elevated it to a status it can’t legitimately occupy. We’ve tried to turn it into a truth guarantee, a kind of kitemark of veracity, but in doing so we’ve shut our eyes to the reality that truth in research is a shifting and slippery beast.

Ultimately, we don’t get to outsource evaluation: it’s up to each one of us to make the judgement on how far a study is valid, authoritative, and relevant. As teaching librarians, it’s our job to help our learners develop a critical mindset - that same objective incredulity that underlies scientific method, that challenges assertions and questions authority. And that being so, it’s imperative that we not only foster certain attitudes to information in our students, but model them ourselves in our own behaviour. In particular, our own approach to information should never be a blind acceptance of any rubber-stamp, any external warrant, any authority - no matter how eminent.

This means that the little tickbox that says ‘peer reviewed’ may be the greatest disservice we do to the thoughtful scepticism we seek to help develop in our students, and in our society at large. Encouraging people to think that the job of assessing quality happens somewhere else, by someone else, leads to a populace which is alternatively complacent and outraged, and in both states unwilling to undertake the critical engagement with information that leads us to be able to speak truth to power.

The only joke is to think that peer review can stand in for that.

An Alternative to Seth Godin's 5 Rules to create amazing PowerPoint Presentations

 

Seth Godin is a very influential man, and his views on PowerPoint carry a lot of weight. He wrote a famous post a while back (1.5k Facebook shares, a gazillion tweets about it etc) on creating amazing presentations - you can read it here. I agree with lots of it completely, but I'm not totally on board with the five rules at the end.

My take on Seth's rules

My take on Seth's rules

No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken. To me this seems too arbitrary. Fewer words is without doubt better than more words when it comes to slides - they're presentation tools not written documents. But six? As the maximum ever? Unless that's based on research that shows seven or more words reduces the effectiveness of your PowerPoint, why limit yourself in such an extreme way? I'd say one or two sentences to ensure brevity but allow yourself a little flexibility in conveying meaning and nuance.

No cheesy images. Use professional stock photo images. First of all there are plenty of cheesy professional stock photos! Authenticity is key. The trick is to find images which look like the camera has happened upon a real scene - lots of pro stock images show impossibly perfect people laughing flirtatiously over a blank iPad, I mean come on. I find Pixabay and Unsplash have enough for most presentations I make, plus someone introduced me to Pexels the other day which looks good, and they're all free - both of copyright and financial cost. The professional stock photo sites cost a fortune to use - why use them when so many great (legal) images can be found for free?

No dissolves, spins or other transitions. Yup. No argument here. If it's extraneous to your story, all you're doing is reducing the impact of your message.

Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running. I like the idea about using music etc but it really needs a certain type of high energy presentation performance to pull this off. It's not for everybody (I couldn't do it). It's hard to think of a rule around sound that is absolute; it all depends on your audience, and some of them way think the use of music is a little distracting, whatever your music taste... From what I understand about the Proustian effect it's a very personal thing; I'm not sure a presenter could expect to cause or induce it for a room full of people. 

Don’t hand out print-outs of your slides. They don’t work without you there. I agree with this. But I wouldn't put it in my top 5...

Header pic is a CC-BY image by Betsyweber - clcik to view original on Flickr.

Header pic is a CC-BY image by Betsyweber - clcik to view original on Flickr.

 

My own top 5 rules for creating effective PowerPoint slides

So what would I put in my top 5 rules for creating amazing PowerPoint presentations? I can answer that question because the intro to my full-day Presentation Skills training is built around five golden rules, based on existing research into what makes for an effective presentations - and that's the aim here, to build something which works. 'Amazing' is no good on its own; you need people to remember your key messages, not just how great a presenter you were.

Here we go:

  1. Keep it simple. Slides don't need to be flash - get rid of anything that doesn't tell your specific story, and leave behind something which supports and reinforces what you're saying out loud, and prompts you as to what to say next.
  2. No more bullets. Bullet points ruin slides. They're fine for documents, but you're not making a document in PowerPoint. As well as being symptomatic of a general Death By PowerPoint malaise, they make people less likely to agree with, understand and remember your presentation. Oh and they like you less when you use them. That's enough of a reason to never use them, surely?
  3. Make one point per slide. Make your point, allow your audience to digest it, then move on together in sync with them. Several points on a slide inevitably result in your audience moving at a different pace to you, because they can only listen and read for a few short seconds. Why be in conflict with your presentation materials when you don't have to? Give each key message room to breathe.
  4. Big fresh fonts. Font size 24 is the absolute minimum you should ever use in slides. If you need more you're trying to fit too much on one slide. Either ditch some text or cascade it across two slides. Non-standard fonts (which is to say, fonts which don't appear in the Office Suite) can, if chosen carefully, increase the impact of your presentation. Typography is underrated.
  5. More images, less text. Too much text stops slides working. Relevant images help people learn. Make the most of your opportunity with each new PowerPoint you make!

Where to start when planning talk or teaching session

This seems obvious, right? And yet so often it doesn't happen.

Venn diagram showing 'what you know' in one circle and 'what matters to your audience' in the other. Where they overlap is where your talk should be.

Venn diagram showing 'what you know' in one circle and 'what matters to your audience' in the other. Where they overlap is where your talk should be.

There are two main ways in which, when we give talks or run teaching sessions and workshops, we don't adhere to this principle. Clearly no one ever strays entirely into the blue circle (giving a talk about a subject which matters to your audience, but which you no absolutely nothing about, is pretty much impossible) but we can easily spend too much time in the orange circle where it doesn't overlap, or just not make the most of the overlapping section of the diagram.

NB: I very deliberately use the phrase 'what matters to your audience' above - rather than 'what interests them', because I'm not advocating taking a superficial approach and only telling your community about cool stuff they already care about. We can tell them things they don't know they need to know! Sometimes they wouldn't choose to hear it in advance, but they thank us afterwards. So it's very much what matters to them, whether they realise it before the session or not.

There's no excuse for telling an audience things which don't matter at all - unless it's a small part of your presentation, to serve a particular purpose.

Telling people everything we know

I don't wish to generalise but a lot of times Librarians give out too much information, particularly early on in a relationship between the institution and the user. Induction or Welcome talks often contain vast swathes of detail, or a talk at a conference will include ALL the info about a particular project - and often this can actually get in the way of the message. After a while the audience gets overwhelmed and starts to filter, or just switch off. We can only retain so much new information at one time.

So when crafting a talk or presentation, the starting point should not be 'What do I know about this subject?' but specifically what do the audience want to know about this subject, that I can tell them?

Missing out on the over-lap

There's a second, more subtle, factor here. The over-lap of what matters to your audience and what you know about can also include things which aren't part of your core message. In other words, you can establish your credibility with your audience by telling them things which matter to them, and THEN telling about the library's relevance to them - they're more inclined to take you seriously if you aren't just advocating for your own service or value. I use this a lot in infolit teaching - I'll tell the students about internet privacy, different search engines, how to use social media in an academic context etc, as well as telling them about what the library does and how to use databases effectively. Because it's in the overlap of the diagram above - I know about this stuff, and it matters to my audience. What's really interesting is when I started doing this *rather than just talking about the library) the feedback, both the scores and the qualitative feedback, went up hugely; they really liked the sessions. But when they're asked to rate the most useful part of the session, the vast majority mention the bits about the library!

As long as it doesn't conflict with our ethics and values, libraries can provide both services and expertise based on what our users need - it doesn't have to be a 'library' function in the traditional sense.

So: create presentations and teaching from the audience's point of view first, working back to what you know about what matters to them, rather than the other way around. It's only a small shift but it makes a huge difference.

A new and unlikely source of free stock photos!

 

There's a movie out called Unfinished Business. It stars Vince Vaughn. And as part of the publicity for it, the filmmakers have teamed up with Getty (who run iStock Photo) to make some stock photography freely available for editorial (i.e. non-commercial) use. This is a really nice idea!

It's a good bit of marketing (although as I say in my workshops, the vast majority of marketing doesn't work directly; I'm just as unlikely to go see the film as I was before...) and the photos themselves are great. I can imagine them being quite effective in information literacy sessions...

My favourite one is this:

If you want to get hold of these, you need to do so quickly - it's a limited time promotion. The first 4 pictures are available direct from Getty here; apparently the next 8 will be released in two weekly batches soon, via this page. Or you can look at all of them here on Adweek.

These are great because they capture the utter ludicrousness of most stock photography, and then amp it up further by having people look in the wrong direction. In the original of the one above (which was done in photoshop) the guy is looking at the camera - that at least makes a kind of sense - but in the Vaughn version he looks like he has no idea he's in a photoshoot.

Similarly in this one...

... the fact he's looking away just reminds you how barmy the whole conceit is, with the other actors looking at a (presumably blank) screen and grinning out how damn productive they all are, as the camera just happens upon this real-life office moment.

So can someone weave these into a library related presentation or teaching session? I'm going to try to for my Film & TV students, but I'd love to see examples from others too - leave me a link in a comment.

Top Tip: Create your PPT for the web, THEN strip it down for live presenting

 

In my Presentation Skills training I spend a lot of time offering different ways of presenting information and ideas visually, so you can lose a lot of the words from your PowerPoint slides. After all, it is a presentation, not a document. It's not designed to be read - or at least it shouldn't be, else you'll leave your audience wondering if your presence as a presenter is even really neccessary...

Then later we discuss the importance of uploading your presentations to Slideshare to amplify their impact and reach a wider audience. So inevitably the most common question which gets asked after that is: "But how will this make sense to people who weren't in the room to hear me talk?"

It's a tricky question because in most cases, a presentation simply can't be fit for both purposes. Good live slides won't make sense without the presenter, and good web slides won't have been an effective communication tool in a face-to-face presentation.

There are basically three answers to this (that I give, anyhow):

  1. You make a different version that goes online
  2. You upload the accompanying notes or audio
  3. You accept that the online audience will have a different experience, and that's not the end of the world

There are times when I do all three of these, sometimes all for the same presentation (bear with me...). Let's look at each of them in turn.

Making different slides for live versus web

My main advice here is twofold: first of all make two versions of the presentation - one for the face to face presentation, and one to sit on the web afterwards - and second of all, do the web version first!

It is a lot easier to start off by putting in all the detail on the slides so that the presentation makes sense on its own without you talking over the top. It helps you shape your ideas, work out exactly what story you're telling with the presentation, and can be a useful aid to learning your talk (learning your talk is actually something I wouldn't recommend, but there isn't time to get into that here).

Once that's done, save a copy to upload to Slideshare or whatever, and then save a new version which you edit to strip out all the detail. The function of slides in a conference or training situation is to enrich and reinforce what you have to say out loud, help the audience understand and engage with your message, and last - but NOT least - to prompt you as to what you need to say. Not to duplicate it. The ideal slide (in my opinion) has perhaps one sentence on it, which crystalises the key message of that part of the presentation AND acts as a jumping off point to remind you of everything you have to say on the topic. So you take your detailed web PPT, and you strip them back to one or two sentences per slide (or go entirely word-free).

The key thing here is it's a lot easier to make detailed web slides and strip them down for live presenting, than the other way around. Making your live slides and then adding all the detail in afterwards takes ages. It really adds to your prep time and so isn't practical in most situations. Doing the detail first doesn't really add that much time on at all because it's part of the process that helps you create the narrative in the first place.

Incidentally, I don't use this option all the time - because it does take some more time. If the presentation is important however, it's worth it.

Providing further content to help explain slides

If you want to leave your slides beautifully simple but consequently ambiguous, you can provide some supplementary materials to help them make sense. For example:

  • If you've made notes you could upload them to Scribd, and then link to them from your presentation (and embed the Scribd document and the Slideshare presentation on the same web-page)
  • If your PowerPoint presentation has speaker notes (in that little box below the main slide in edit view) they will be added to Slideshare below your slides. The trouble with this is you need to upload specifically a PPT file to Slideshare, it doesn't work with PDFs - and if you're using non-standard fonts, which can be really beneficial, you need to use PDFs. So potentially useful, but not ideal
  • If you literally have a script of the whole talk, just provide that alongside the slides. If you don't use a script, and again I wouldn't recommend doing so, the only way to achieve this is to record the talk and then play it into some kind of dictation software to provide you with a transcript after the event...
  • You could add audio. Slideshare discontinued their webcast functionality (being able to add audio to PPTs once uploaded) last year, so really your best option for this is YouTube. In the past I've recorded my own talks using my iPhone in my jacket pocket, then used Camtasia to add that audio to slides - as in this example from South Africa - but that's a laborious process, takes ages, and honestly I'm rarely happy enough with any of my talks to want people to be able to hear and analyse them outside the in-the-moment conference environment... I would recommend recording your talks though, just for your own use - it's amazing how much you learn about what worked and what didn't
  • (If you do go down the YouTube route, don't forget to add the YouTube video to your slides on Slideshare too. Slideshare has so much reach, you don't want to just put stuff on YouTube.)
  • You could use Storify to collect the tweets from people in the room during your presentation and link to / embed that with your presentation - this is my preferred method as I don't use notes and don't like the audio options listed above. Even if you're not on Twitter I'd recommend at least considering this option
  • And finally, my super-advanced-mega-slideshare-hack: Slideshare displays whatever text you have on each slide, in the transcript below. (That's completely seperate from the notes field thing discussedearlier - every slideshare presentation has an accompanying transcript.) So you could add a full explanation of each slide, to each slide, but then make it invisible on the slide itself! (Either by writing in white on a white background, or covering it with an image, or using font-size 0.5.) So the transcript has all the info, but the slides do not. Good eh? [High-fives the internet]

Or, of course, just not worrying about it at all. Which brings us to the other way forward.

Just having the same version for both

Sometimes a presentation is too low stakes to worry about all this stuff. Sure it's not ideal that the slides don't make so much sense online, but what's most important is that they worked for the audience in the room.

Another way of looking at it is to view it as simply a different experience for the two audiences, rather than neccessarily a compromise or a problem. Your slides aren't as easily understandable for the online audience, but the fact they get the kernel of an idea rather than the fully-formed notion can be really interesting in itself. Just as the one-sentence prompt was your jumping off point during the talk itself, it's the online audience's jumping off point for their own ideas and further learning. That's no bad thing. Barthes would approve, anyhow.

An example of combining all three

The slides I put the most effort into ever were those I created for a keynote at the BLA Conference last year. And I kind of did all three things listed above.

First of all I did a different version for the web. Not a massively different version - but I included more detail in quite a few places, skipped to the end of some pseudo-animated parts, and changed the way I displayed certain images to comply with the copyright licences. I also removed a section which contained at its climax with a category C swearword (or is A the strongest category? I never know how that works) because although I trusted the audience in the room to understand it and not be offended, I coudn't be sure The Internet would do the same...

So what you end up with is slides which first and foremost aided my communication to 60 people in a room in Leicester (the face to face audience must ALWAYS be the priority!), but which at least made sense and provided some sort of jumping off point for over a hundred thousand people online subsequently. The only upsetting thing for me is one of the two fonts I used doesn't seem to render properly on Slideshare no matter what I do, but never mind...

I also provided a Storify of the tweets from the talk in the associated blog-post. And I didn't fill in ALL the gaps, as I really do think slides are great for providing a taster of a topic, hopefully in a way which encourages people into looking into it more themselves, and forming their own conclusions.

Other peoples' perspectives

I don't want this post to just be my views and opinions, so I canvassed Twitter. Here's what they had to say - if you have anything to add, I've love to hear from you in a comment.