workshops

Upcoming presentation skills workshops and library marketing training

Just a quick post to say here's the current list of open workshops I'm doing this year - if you want to see if I'm doing something at your organisation specifically then the full listing is on the Upcoming Events page, but below are the non-in-house events currently in the diary. Hope to see you at one of them!

You can see a whole load of feedback from previous workshops via the Training page.

How the terrible fonts on my website led me to New Zealand...

Every so often I will search twitter for the URL of this website. I recommend doing this - you can see what people are saying when they link to your site, what people respond most to, sometimes what they don't like. Occasionally I'll reply with more information if appropriate.

Maybe twice a year I'll run a similar search for www.librarymarketingtoolkit.com, and it was doing this that led me to discover the following tweet:

LIANZA is the Association for Library and Information Professionals in New Zealand. I replied to say 'you don't like the font..?' and someone else joined to say how much they ALSO didn't like the font! I got some useful feedback on the font you're looking at now on this site, too - so thanks to Seonaid, they've since been tweaked! And the Toolkit website was completely overhauled in terms of visual style, as a result of that chat.

Anyhow, Ines on the LIANZA account and I got talking, which resulted in this:

(I've mentioned before that although I work part time and make part of my living through workshops, I don't ask money for conference talks apart from expenses.) This led to an email exchange and to cut a long story short (is that the most misused phrase ever? I've basically let the long story run its course here, apologies...) I'm delivering a keynote at the annual LIANZA conference in November. I'm more excited about it than possibly anything I've ever done professionally! I will be setting out a library communication manifesto in my talk.

The other keynotes include Justin Hoenke, who I can't wait to meet in person after we worked together on Buy India a Library. I also can't wait to hear Kim Tairi speak. The whole programme looks ace. I also get to be a 'human book' which I've not done before...

For anyone interested I gush a bit more about NZ in an interview for LIANZA's Library Life magazine (PDF).

Digital Marketing Workshop, Wellington, November 12th

While I'm out there I'm also running a workshop for PiCS, for whom I also run workshops in Australia every two years. If you're interested there's more info including booking here.

It's a really fun course - we dip into absolutely loads of tools which help libraries (and library services) communicate. Every single thing we cover is useful - they solve existing problems - relatively straightforward to use, free, and immediately available. This is not about the future of libraries or tech just on the horizon. It's about things you can do the minute you get back to your desk.

We'll cover online publishing (including Prezi and Sway), Geolocation and Augmented Reality, Marketing with Video, Measuring Impact on Social Media, and various other smaller topics.

Some feedback from recent UK versions of this course:

“Very up to date - thanks - very useful, practical and relevant course - I’m brimming with ideas”

”So much of it was useful... really easy tools to use and could results in some quick wins for us. Tips on blogging were useful too and hopefully will inspire us to actually start one. Augmented reality bit was fascinating - lots of potential there”

”I thought this course was excellent, one of the best courses I have attended at the BL... ALL the content was useful - Ned was excellent in really understanding the BL collections and needs and shaping the course appropriately. I have already recommended this course to colleagues!”

“This has been a fantastic course - I have learnt so much and gained more confidence around a number of digital marketing tools and how to use them effectively. Ned’s knowledge and brilliant presentation style is great and kept me hooked for the whole day. Everything has been amazing”
— UKeIG, NHS, British Library

So if you're in New Zealand it would be great to see you there! LIANZA attendees get a reduced rate, too...

 

 

Making your message stick - presentation skills for information professionals

On Tuesday the 12th of November I'm running a workshop on presentation skills in London. So many of us have to do presentations now, and it makes a big difference if you feel confident about it, and know some tips and tricks to make presenting easier and more effective. I'm really looking forward to it - it's the first time of doing this outside the British Library, where it's gone down really well. We'll be covering how to make lovely PowerPoints (even if you have to use a dreaded template), how to make your audience remember the things YOU want them to, tips for presenting itself, an introduction to Prezi and a bunch of other stuff too. You can read some of the kinds of things we'll be talking about in this 10 non-standard tips for public speaking post  and this presentation on making presentations...

It's hands-on, at PCs. The details, including a booking form, are here.

UKeIG website picture

One of my favourite ever pieces of feedback came for this course (it was unsolicited, too):

What I enjoyed so much about the presentation workshop:

 1.      Expertise in the subject matter

2.      Relevant and highly useful information: presented and practiced

3.      Clear and engaging presentation style

4.      Professionalism with a great sense of humour, no hidden agenda

5.      Dedication to collaborative professional development, to high standards, to excellence

... so I promise it'll be good! :) Hope to see you there.

Ned

Digital Marketing Toolkit - workshop December 5th

A brief post to let anyone interested know that I'm running a one-day workshop, at York St John University on the 5th of December, on behalf of UKeIG. It's all about marketing with new technologies. Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR Codes, and taking social media marketing to the next level.

I'm also keen to accomdodate any other apsect of digital marketing that people would like to cover - if you're already booked on the course then let me know what you'd like to cover (and if you're not attending, I'd still be interested in the kinds of things you'd like to see covered on a course like this...).

Details of the event (including a booking form) are on the UKeIG website.

Hope to see you there!

- thewikiman

Social media for organisations: getting the basics right

A quick post to let people know that Megan Roberts and I are running a one-day course for UKeIG, on social media for organisations. It's open to all but aimed mainly at information services - and it's all about using social media at an organisational level rather than a personal one. Anyone who's started a library twitter account or facebook account will have quickly come to realise that the needs for library accounts are very different to the needs for librarian accounts! The idea of the course is to equip you with the knowledge and confidence to be able to use social media successfully - we'll be exploring best practice, seeing how the leaders in our industry use the tools, and answering thorny questions about how to deal with tricky situations online. Pretty much every information service needs to be using social media in its marketing these days; it's not that intimidating when you know what you're doing, and it represents a fantastic opportunity to achieve a lot without spending a whole bunch of money...

Details, including a the booking form, are on UKeIG's website.

When and where

The course takes place in York, at the York St John University, on the 4th of  September, from 09:30 - 16:30.

What the course covers

We'll be talking about what social media is, how it works, and how the approaches involved differ from traditional forms of marketing. We'll cover why you should be using the tools available, how you can tell if it's working, where to start in terms of platforms, netiquette, identifying stuff to talk about online, and using tools to manage the burden. Specific platforms covered include Twitter, Facebook, YouTube, Slideshare, LinkedIn, Flickr, and yes, Google+ and Pinterest!

There'll be plenty of hands-on experience of using the tools in question.

A potential follow-up workshop...

I'm running a separate workshop in December (also for UKeIG, at the same venue) which operates both a stand-alone session and a follow-up for attendees of the social media for organisations course.  It's called the Digital Marketing Toolkit, and it's all about using emerging technologies to market your service: full details are on the UKeIG site.

Hope to see you there!

- thewikiman