How to

Making your message stick - presentation skills for information professionals

On Tuesday the 12th of November I'm running a workshop on presentation skills in London. So many of us have to do presentations now, and it makes a big difference if you feel confident about it, and know some tips and tricks to make presenting easier and more effective. I'm really looking forward to it - it's the first time of doing this outside the British Library, where it's gone down really well. We'll be covering how to make lovely PowerPoints (even if you have to use a dreaded template), how to make your audience remember the things YOU want them to, tips for presenting itself, an introduction to Prezi and a bunch of other stuff too. You can read some of the kinds of things we'll be talking about in this 10 non-standard tips for public speaking post  and this presentation on making presentations...

It's hands-on, at PCs. The details, including a booking form, are here.

UKeIG website picture

One of my favourite ever pieces of feedback came for this course (it was unsolicited, too):

What I enjoyed so much about the presentation workshop:

 1.      Expertise in the subject matter

2.      Relevant and highly useful information: presented and practiced

3.      Clear and engaging presentation style

4.      Professionalism with a great sense of humour, no hidden agenda

5.      Dedication to collaborative professional development, to high standards, to excellence

... so I promise it'll be good! :) Hope to see you there.

Ned

How I work

There's a meme going around at the moment, with people answering some set questions from Lifehacker about their working practice. Ruan Peat has blogged about this and was kind enough to put my name in the 'who would you like to see answer these questions?' bit (a rather clever idea which I'm going to file away for future advice on creating viral marketing campaigns) so just for Ruan - and anyone else who might be interested! - here are my answers. picture of some highlighter pens

Location: York Current gig: Academic Liaison Librarian / Trainer Current mobile device: iPhone Current computer: I don't even know. It's a PC, definitely. One word that best describes how you work: Inquisitively

What apps/software/tools can't you live without? Twitter is the only thing I couldn't live without - there are others like Evernote which I find very useful but whose utility I could probably get from elsewhere if pressed. That said I find myself all at sea when I can't use Outlook for email - it genuinely stresses me out.

What's your workspace like? It's always either very messy, or starting to get messy having just been tidied up. People assume I don't mind mess but actually I'd much rather it was organised. Everything about me is inherently disorganised, and it takes so much effort to triumph over that and be organised in my actual work, that my workspace is always likely to suffer... The one part of the idea of senior management that really appeals to me is having a lovely big office. I'd keep that tidy. Probably.

What's your best time-saving trick? I do almost nothing to the best of my ability. That sounds glib / annoying / unwise to state publicly, but it's true. Good enough is good enough! The search for perfection has cost many an information professional their contentment. I do a LOT of different things so while I try to do all of them well, I couldn't do as much if everything I did was as perfect as I could make it.

What's your favorite to-do list manager? Evernote - it's brilliant. Syncing between devices is the sort of vital functionality that makes me very grateful I wasn't born 10 years earlier; I really need this sort of tech.

Besides your phone and computer, what gadget can't you live without? iPad - I use it all the time, not least because I can't read my own handwriting. I use it to take notes, look things up, as a teaching aide in workshops. It's probably the most useful thing I've ever bought.

What everyday thing are you better at than anyone else? Not accepting perceived wisdom. And by that I don't mean I'm some sort of maverick who never plays by the rules - I'm not that at all, often I test the perceived wisdom and it works just fine so I'll follow it. But sometimes things which have always been done just aren't as good as starting from scratch, so I think I'm good at teasing out meaningful innovation.

What are you currently reading? I've found it very difficult to read actual books since writing one of my own. I've become very unambitious - my ideal scenario would be to forget what happens in 10 or so of my favourite books and then re-read them...

What do you listen to while you work? I like this questions because what I listen to is vital to how I work. Where possible I won't listen to anything, because I want to be open and approachable to my colleagues in an open plan office - but if I'm either A) under real time-pressure or B) really struggling to work something out or C) have several annoying, scrappy, TRICKY things I have to get done, I'll plug my headphones into my phone and start listening. I have several Spotify playlists set-up for just these occasions, depending on my mood - the most often used one is a relaxing jazz-tinged one (lots of Madelaine Peyroux and Gretchen Parlato), followed by a proper jazz one (Avishai Cohen, Brad Mehldau), a Dance one (Photek, JoJo Mayer's Nerve, DJ Semtex) and a classical one (a whole load of Graham Fitkin, amongst other things). With these on I get an ENORMOUS amount done in a short space of time, it's amazing and I love it. A constant sound of music effectively means what I hear is balanced - as opposed to the quiet and loud unpredictability of office happenings, which jolt me out of my concentration - which means I stop hearing anything at all and focus completely on what I'm doing. It's odd because the music needs to be right for this to work, but I don't actually listen to the music as such, I'm only aware of it peridocally. It's a bit like driffting in and out of sleep with music on in the background. (Except, instead of being asleep, you've just OWNED your To-do list...)

Are you more of an introvert or an extrovert? Very much an introvert, but most of the students and academics I interact with probably don't realise that.

What's your sleep routine like? Rubbish. I need lots, get little; I'm not that good at it unless sleeping conditions are perfect. In an ideal world I'd stay up till 1 in the morning and then wake naturally at about half-ten. I do not live in an ideal world.

Fill in the blank: I'd love to see ______ answer these same questions. Hmmm, Andy Priestner perhaps? I can't imagine he'd be a fan of doing so, though...

What's the best advice you've ever received? You see this question a lot, but the whole 'let me give you some advice' scenario seems to happen a lot more in movies than in real life, and I'm not sure I've been given that much. My Dad taught me, more by example and just chatting about it than him specifically trying to impart wisdom, not to worry too much about things I can't control. My guiding principle is that happiness is more important than success, which luckily everyone close to me also subscribes to.

Is there anything else you'd like to add? What I really enjoying, for some reason, is refining things. I like taking existing things (whether originally created by me or other people) and constantly making them better and better each time. It's great.

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits!

A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things.

Part 1: Marketing Libraries

The webinar covered marketing principles (several ways to start thinking like a library marketer) - and marketing actions (ways to communicate including Word of Mouth, the website, social media etc). There are various ways you can access the content.

If you want a brief overview:

Here are the slides, with a couple of bits of info added in so they make sense without me talking over the top of them.

 

If you want the full detail:

You can view the full Archive (combined archive of audio, chat, and slides) - this requires JAVA and is a bit more technically complicated than the options above and below, but you get the full experience of the slides, me narrating them in real time, and the chat happening in real time, where you'll find lots of good ideas.

If you want a version you can watch on any device:

Here is the YouTube vid of the webinar - the good thing is you can watch this on a phone etc, the downside is some key points are missed where it skips or the live-streaming briefly went down, and it's hard to read the chat that added so much to the presentation. (You can, however, download the  chat (xls) to read in Excel as you go along.)

 

When I get a bit of time I'm going to break this down into smaller videos on each topic.

Part 2: Presenting a Webinar

Presenting a webinar is an inherently odd experience because you can't see the faces and responses of your audience. I rely on this a lot to know what is working and what isn't - a presentation is all about communication, after all. Not only that but it's a much bigger audience than for a normal talk - there was nearly 600 people watching this as it happened.

A picture of a desk with PC, iPad etc

Above is what my desk looked like - iPad to monitor tweetstream (which I didn't have the wherewithall to actually do), landline phone to speak into (I had it pressed against my ear for the first half hour before realising there was nothing to actually hear), G&T to drink (later decanted into a glass with ice, don't worry), iPhone to live-tweet pre-written draft tweets from (it was too stressful to do this well, so I sort of tweeted them in clumsy groups), PC to present from and clock to keep to time by.

I asked for some advice on Twitter about what makes a good webinar - much of it was about good presenting generally, but the web-specific stuff centered around making it as interactive as possible (the technology limited how much I could do this, but I tried...) and giving people time to catch up (I think I pretty much failed to do this). Very useful advice from Jennifer at Web Junction included not putting any animations on the slides because these don't render well in the webinar environment (if I wanted stuff to appear on a slide as I went along, I made two versions of the slide and moved between them). The particular platform we used meant I had to dial in with a phone - a PHONE! - and talk into that whilst manipulating the slides, that was very strange. I had a practice run the night before and I'm glad I did - in essence I found out I just cannot present sitting down, I need the energy that comes from pacing around, so I ended up using my slide-clicker so I could wonder about my house without having to be too close to the PC... The downside to this is I couldn't monitor the chat nearly as well as I wanted to, to respond to questions, because I often wasn't close enough to read the small text.

This was the first time I'd done one of these solo - previous webinar experience had been as part of a panel. As is often the case, as soon as I've done something properly and learned how it works, I want to do it again but much improved based on what I now know. So I'm hoping to work with WebJunction again next year (I find their site a really useful source of information and expert opinion). But the feedback from this one was great, some really nice comments in the chat and even a reference to my accent via private message...

I enjoyed this whole thing, and clearly live-streaming and web-based events are going to be more and more important. They're very convenient for attendees, less so for presenters (I had to banish my family upstairs for example!) but I did get to wear shorts for a presentation for the first time, and even drink Gin & Tonic during it, and that was ace.

 

10 top tips to take your organisation's Twitter account up a level

My current column for Library Journal is all about taking a Twitter account to the next level. It's hard to keep organisational accounts progressing - a lot of them plateau after a while - so there's 10 golden rules to get you past that point.  

Image of the LJ column online

 

The 10 golden rules in brief, are:

  1. Only tweet about your library one time in four
  2. Analyse your tweets
  3. Tweet multimedia
  4. Tweet more pictures
  5. If something is important, tweet it four times
  6. Use hashtags (but don’t go mad)
  7. Ask questions
  8. Get retweeted and your network will grow
  9. Put your Twitter handle EVERYWHERE
  10. Finally, avoid these pitfalls .

Read the full article with expanded information about each rule, here.

This Thursday (free) WebJunction Seminar on Marketing Libraries

Just a quick heads-up that on the 29th of August, I'm running a webinar for WebJunction and my hope is it'll have a lot of useful information for anyone interested in marketing their library successfully. Details below - click the pic to go the website where you can sign up. Places are limited to 1500 and believe it or not we've already got 1300 people registered, so hurry!

I'm really looking forward to this - I've been doing a LOT of stuff around marketing with new tech / social media recently, and even though that's my favourite area, it's nice to get back to some marketing basics with this webinar. It's about marketing principles and marketing actions - as always I try and keep it jargon free and low on waffle / high on things to actually DO when you leave. The focus here is on what the traditionally not-for-profit library can learn from the big businesses (there's plenty); I'll be referencing Apple, Honda, Hellman's Mayo (of course...). I'll also be covering word of mouth marketing, strategy, a bit of websites and social media, and bringing your team along with you in your marketing efforts - here's a sneak peak at a slide on that subject:

So if you think this sounds like it may be useful to you, go to the WebJunction site and click the button to register.

I've always found Web Junction materials really useful - particularly when writing my book - so I'm excited about doing something with them, particularly something that anyone with an internet connection can come along to. Hope to see some of you there.